Brand Tone

Accessible, inclusive, customer-focused, friendly, value-oriented, and aspirational (in a practical way).

Brand Values

• •Affordability/Value for Money
• •Variety and Selection
• •Customer Satisfaction
• •Quality (within affordability)
• •Joy and Comfort

Best Practices

• •Emphasize inclusivity by using language that appeals to men, women, and children, and for various occasions ('all walks of life').
• •Clearly communicate promotional codes and offers.
• •Highlight the combination of style, comfort, and durability in product descriptions.
• •Showcase the value proposition by emphasizing affordability and unbeatable deals.
• •Reinforce customer focus by highlighting excellent customer service and commitment to customer satisfaction.

Social Perception

A brand perceived as offering affordable, high-quality footwear for the entire family, with a strong emphasis on customer satisfaction and value for money, particularly through deal-site associations like Wowcher and Groupon. Also, trustworthy due to providing a physical address and phone number for UK customers.

Copy Examples

• •Step into style and comfort with our unbeatable deals on high-quality footwear for the whole family!
• •Our friendly UK team is always here to help you find the perfect fit. Enjoy free shipping on UK orders over £15.
• •Discover an extensive selection of affordable footwear designed for all walks of life. Experience joy with every step!
• •At Shoe Fest, we're committed to providing an exceptional shopping experience with fast shipping and easy returns.
• •Find your perfect pair today! We offer high-quality, durable shoes for men, women, and kids – all at unbeatable prices.