Brand Tone

Friendly and Approachable, Community-Oriented, Service-Focused, Value-Driven, Established and Dependable

Brand Values

• •Customer Satisfaction: Prioritizing excellent service, meeting unique needs (like large sizes and specific product requests), and fostering loyalty.
• •Dependability & Trust: Being a reliable source for footwear for over three decades.
• •Inclusivity & Community Focus: Catering to a diverse community, including specific outreach to Pacific Island groups and providing a wide range of sizes.
• •Value for Money: Offering quality, branded products at affordable and competitive prices.
• •Uniqueness & Variety: Providing a wide selection, including hard-to-find items and styles not always available in larger chain stores.
• •Family Heritage: Operating as a family business since 1989.

Best Practices

• •Emphasize Family and Community: Regularly incorporate words like 'family,' 'community,' 'local,' and 'whānau' (where appropriate and authentic) to reinforce the brand's heritage and connection to its customers. Mention their long history in Otahuhu.
• •Highlight Value and Variety Directly: Use clear, straightforward language when talking about price, range, and the availability of 'top brands' and 'hard-to-find sizes.' Avoid overly technical jargon.
• •Maintain a Friendly, Helpful Voice: Write copy as if you're speaking to a neighbour or a friend. Use welcoming language, ask questions to engage the audience, and always offer assistance (e.g., 'How can we help you find...?', 'Visit us for a perfect fit!').
• •Showcase Customer Focus: Regularly feature customer testimonials (with permission), run contests, and respond to comments and messages promptly and personally on social media. This reinforces the 'dependability, customer service and uniqueness' mentioned in their story.
• •Be Consistent Across Platforms: While the visual style might vary slightly (e.g., Instagram vs. Facebook), the core messages of value, variety, community, and friendly service should be evident in all communications, from website copy to social media posts and email newsletters.

Social Perception

Customers appreciate the extensive range of shoes (especially large sizes), fair prices, and particularly the high level of customer service, often described as personal and helpful. It's seen as a go-to store for many families and individuals who have shopped there for years. The business's focus on serving the local and wider Pacific Island community is also a positive aspect.

Copy Examples

• •Headline: Step Into Your Story with Otahuhu Shoes! Body: For over 30 years, our family has been helping yours find the perfect fit. From school shoes to sports gear, and the latest trends to those hard-to-find sizes, we’ve got your feet covered. Visit us in-store or online – your journey starts here! #OtahuhuShoes #FamilyFootwear #Since1989
• •Headline: Big Brands, Big Sizes, Big Smiles! Body: Tired of searching for your size? At Otahuhu Shoes, we pride ourselves on a massive range, including those larger and wider fits you need. Top brands, great prices, and service that makes you feel right at home. Come see why we're Otahuhu's favourite shoe store! #ShoeShoppingMadeEasy #GreatValue #SizeInclusive
• •Headline: More Than Just a Shoe Store – We’re Your Community Hub! Body: Otahuhu Shoes: proudly serving our Otahuhu and wider Pacific Island communities with the best selection and a friendly face. Need expert advice or a special order? We're here to help. Because to us, you’re ‘whānau’. #CommunityFirst #OtahuhuPride #YourLocalShoeExperts
• •Headline: Flash Sale Alert! Step Up Your Style for Less! Body: Don't miss out! For a limited time, get [Discount Percentage]% off selected [Brand/Category]! Quality shoes at prices you’ll love. Shop online now or pop into our Otahuhu store. Your feet will thank you! #ShoeSale #LimitedTimeOffer #OtahuhuDeals
• •Headline: Remember Your First Pair of [Popular Retro Brand]? We Do! Body: We’ve seen styles come and go, but quality and great service are timeless. Otahuhu Shoes brings you the latest footwear trends alongside those classic comforts. Plus, with our expert shoe repair service, we'll keep your favourites going longer! #FootwearExperts #StyleAndService #OtahuhuClassics