Brand Tone

Expert & Passionate, Trustworthy & Reliable, Friendly & Approachable, Modern Traditionalist, Helpful & Informative

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Sustainability
• •Expertise & Specialization
• •Family & Community
• •Integrity & Transparency

Best Practices

• •Lead with Expertise, Support with Passion: Always highlight the skill and specialized knowledge (e.g., "Vibram certified," "NNormal authorized," "expert resoling") but let the genuine passion for the craft and for helping customers shine through.
• •Emphasize Quality and Durability: Use words that convey longevity, strength, and meticulous care. Connect this to the value for the customer – saving money and cherished items.
• •Incorporate the Sustainability Angle Authentically: Weave in the benefit of repair as an environmentally conscious choice. This resonates with their established social perception.
• •Maintain a Friendly and Trustworthy Voice: Even when discussing technical details, keep the language accessible and reassuring. Reinforce the family business aspect and commitment to customer satisfaction.
• •Show, Don't Just Tell (with Visuals and Stories): Continue leveraging before-and-after images/videos in social media, and echo this in website copy by referencing the transformations they achieve. Customer testimonials are powerful.

Social Perception

Highly Respected Experts, Go-To for Difficult Repairs, Trustworthy & Honest, Champions of Sustainability, Engaging & Modern

Copy Examples

• •Headline: Don't Retire Your Favourite Boots. Revive Them. Body: At The Key Cobbler, we’re not just repairing shoes; we’re restoring adventures. With decades of experience and as official Vibram and NNormal repair specialists, we give your trusted footwear a new lease on life. Quality craftsmanship, built to last. Send us your shoes today!
• •Headline: The Sole of Performance. Reborn by The Key Cobbler. Body: Your high-performance outdoor shoes deserve expert care. Chris Hulse and the team specialize in technical resoling, bringing cutting-edge Vibram technology to your worn-out favourites. Get back on the trail with confidence. Explore our mail-in repair service.
• •Headline: More Than a Repair, It's a Revival. Body: We see the stories in your soles. As a family business with a passion for craftsmanship, we treat every pair with the respect it deserves. From Dr. Martens to running shoes, experience The Key Cobbler difference. Quality. Durability. Sustainability.
• •Headline: Loved Your Shoes a Little Too Hard? We Can Fix That. Body: Before you say goodbye, say hello to The Key Cobbler. Our expert repair services, trusted nationwide, bring even the most well-worn shoes back from the brink. It’s not just about saving shoes, it’s about sustainable style and lasting value.
• •Headline: Kendal's Craftsmanship, Delivered to Your Door. Body: For over 25 years, The Key Cobbler has been the heart of quality shoe repair. Now, our renowned expertise is available across the UK. Experience the passion and precision that keeps our customers coming back, step after step.