Brand Tone

Relatable, Humorous, Witty, and Heartfelt

Brand Values

• •Authenticity
• •Vulnerability
• •Human Connection
• •Joy in the Mundane
• •Self-Acceptance

Best Practices

• •Write Like You Speak
• •Embrace Vulnerability
• •Ask Relatable Questions
• •Let the Art Be the Hero
• •Sell with Heart, Not Hype

Social Perception

The public and its customer base perceive Shoebox Comics as a genuine and relatable source of light-hearted entertainment. The artist, Chi-Yin, is seen as approachable and authentic. Followers and readers view the comics as a mirror to their own lives, creating a strong bond of loyalty and community. The brand is not seen as a corporate entity, but as the creative output of an individual with whom they can connect on a personal level. The overall sentiment is one of affection and appreciation for the honest and humorous take on modern life.

Copy Examples

• •That feeling when your social battery hits 0% mid-conversation. You know the one. New comic is up on the site, for everyone who's ever wanted to just… slide under the table. #Webcomic #AnxietyIsMySuperpower #Relatable
• •My book is a collection of comics for anyone who's ever felt perfectly imperfect. It’s full of awkward moments, cat shenanigans, and lots of love. Perfect for your coffee table or for hiding in when you need to feel seen. Grab your copy at the link in bio!
• •Want to hang a little bit of heartfelt humor on your wall? This print captures one of those quiet, silly moments that make life sweet. A perfect reminder to not take everything so seriously. Available now in the shop!
• •(Image of a comic about a funny pet moment) Does your pet also have a PhD in causing chaos? Share your funniest pet story in the comments. I need to know I'm not alone in this.
• •If you enjoy comics about relationships, anxiety, and the weird little thoughts you thought only you had, you might have just found your people. Follow Shoebox Comics for a weekly dose of 'I feel that in my soul'.