Brand Tone

Humorous & Playful, Irreverent & Bold, Energetic & Engaging, Relatable (for a specific niche)

Brand Values

• •Fun & Entertainment
• •Novelty & Uniqueness
• •Surprise & Shock
• •Shared Experience
• •Family & Legacy (from "Our Story")

Best Practices

• •Embrace the Fun: Always inject humor and playfulness. The product is about laughter, so the copy should reflect that.
• •Use Bold & Energetic Language: Don't shy away from exclamations and strong, attention-grabbing words ("BOOM!", "Epic!", "Wildest").
• •Focus on the Reaction: Highlight the surprise and the shared experience of the prank. Use words that evoke shock and amusement.
• •Keep it Simple & Direct: The message is straightforward – it's a loud, fun, prank golf ball. Avoid overly technical or serious golf jargon unless it’s part of a joke.
• •Stay Authentic & Relatable: Speak the language of casual golfers who enjoy a good laugh with friends. Leverage user-generated content styles, especially on social media.

Social Perception

Customers view SHOCK'D Golf Balls as a hilarious and effective prank tool, perfect for surprising friends and creating memorable moments. They appreciate the loudness and the fun factor, often buying them as gifts. Some express minor concerns about price or consistency, but the entertainment value generally outweighs these. The balls are recognized as a novelty or gimmick item. While not intended for serious play, they are acknowledged for their entertainment value within casual golf circles.

Copy Examples

• •Social Media Post (TikTok/Instagram): "Your golf buddy's face when they hit a SHOCK'D ball? PRICELESS. 🤯😂 Tag the friend you're pranking next! #ShockdGolf #WorldsLoudestGolfBall #GolfPrank #LOL"
• •Website Banner: "WARNING: May cause uncontrollable laughter and startled playing partners. SHOCK'D: The loudest fun you'll have on the course. Grab a sleeve and get ready to make some noise!"
• •Email Subject Line: "Ready to SHOCK Your Next Golf Round? ⛳️💥"
• •Product Description Snippet: "Forget quiet concentration. SHOCK'D Golf Balls are engineered for one thing: an explosively loud BOOM that’ll have everyone talking (and laughing). It’s not just a golf ball, it’s an experience!"
• •Ad Copy: "Tired of the same old swing? Tee up a SHOCK'D ball and unleash the hilarity. Perfect for bachelor parties, friendly wagers, or just making your golf crew jump. Get SHOCK'D, get loud!"