Brand Tone

Warm and Empathetic, Reassuring and Trustworthy, Helpful and Supportive, Modern and Stylish, Clear and Confident, Relatable

Brand Values

• •Safety First
• •Smart Design & Innovation
• •Making Life Easier for Parents
• •Quality and Durability
• •Modern Aesthetics
• •Parent-focused
• •Creating Enjoyable Moments

Best Practices

• •Speak Parent-to-Parent: Use language that resonates with the experiences, challenges, and joys of new parents. Acknowledge their journey with empathy.
• •Prioritize "Ease" and "Safety": Consistently weave in how Shnuggle products simplify tasks and provide peace of mind through their safety features and thoughtful design.
• •Highlight Solutions and Benefits, Not Just Features: Explain *how* a product makes life easier or safer (e.g., "the bum bump means no more slipping, so you can bathe baby hands-free and worry-free").
• •Maintain a Warm, Reassuring, and Positive Voice: Even when addressing pain points (like difficult bath times), frame Shnuggle as the positive solution that brings comfort and joy.
• •Show, Don't Just Tell, the Modern Aesthetic: Use clean, bright visuals alongside copy that reflects the stylish, contemporary design of the products and how they fit into modern homes. Ensure written content is clear, uncluttered, and easy to read, mirroring the product design ethos.

Social Perception

Trusted by Parents, High Quality and Well-Designed, Award-Winning and Expert-Approved, Good Value, Responsive and Parent-Centric, Practical Solutions

Copy Examples

• •Headline (Shnuggle Bath): "Less Stress, More Snuggles. Make bathtime blissful with the Shnuggle Baby Bath – designed by parents, for peaceful moments."
• •Social Media Post (Air Lite Crib): "Sleep soundly knowing they are too. ✨ Our Air Lite Crib combines safety, comfort, and modern style, so the whole family can rest easier. #ShnuggleSleep #MakingMemories"
• •Product Description Snippet (Squishy Changing Mat): "Say goodbye to cold, fussy changes! The Squishy Changing Mat offers a warm, comfy, and super hygienic space for nappy time. Because happy baby means happy you."
• •Email Subject Line (General Promotion): "Parenting a little easier? Yes, please! Discover Shnuggle."
• •Website 'Our Story' Excerpt: "We've been there – the sleepless nights, the tearful bath times. That’s why we created Shnuggle: to bring smart, safe, and beautiful solutions to everyday parenting challenges, helping you cherish every little moment."