Brand Tone

Warm and Empathetic, Reassuring and Trustworthy, Helpful and Solution-Oriented, Modern and Stylish, Confident and Clear

Brand Values

• •Safety First
• •Smart Design/Innovation
• •Parent-Centricity/Making Life Easier
• •Quality and Durability
• •Modern Aesthetics
• •Comfort (for baby and parent)

Best Practices

• •Lead with Empathy: Always start by acknowledging the parent's experience – the joys, the challenges, the desire for the best for their baby. Use "you" and "your baby" frequently.
• •Highlight Solutions, Not Just Features: Instead of saying "Has a bum bump," explain "The clever bum bump provides secure support, preventing baby from slipping so you can bathe them with confidence."
• •Maintain a Warm & Reassuring Voice: Use gentle, positive, and supportive language. Avoid overly technical jargon. Words like "cosy," "gentle," "peace of mind," "safely," and "comfort" align well.
• •Infuse Modernity and Style (Subtly): When describing products, mention the "modern aesthetic," "neutral tones," or how they "fit beautifully into your home," appealing to parents who value design.
• •Be Consistent Across All Channels: Ensure the website, social media, product packaging, and customer service communications all reflect the same core values and tone of warmth, trustworthiness, and helpful innovation.

Social Perception

Trusted and Reliable, Innovative and Problem-Solving, High Quality and Stylish, Makes Parenting Easier, Good Customer Service

Copy Examples

• •Headline for Shnuggle Bath: "Bathtime Bliss, Simplified. Our award-winning Shnuggle Bath means less stress for you, more smiles for baby. Enjoy those precious water moments, safely and comfortably."
• •Social Media Post (Squishy Changing Mat): "Tummy time to nappy changes, make every moment comfy and clean. Our Squishy Changing Mat is warm to the touch and oh-so-easy to wipe down – because life with a little one has enough messes to handle! #ShnuggleComfort #ParentingMadeEasier"
• •Product Description Snippet (Air Bedside Crib): "Sleep soundly knowing your little one is safe and snug right by your side. The Shnuggle Air Bedside Crib offers breathable comfort and seven height adjustments, making those midnight feeds a little gentler for everyone. Designed by parents, for parents."
• •Email Subject Line (New Product Launch): "Hello, Easier Evenings! Discover Shnuggle's Newest Innovation for [Problem it Solves]."
• •Website 'About Us' Snippet: "It all started with a simple wish: to make those early parenting days a bit smoother. At Shnuggle, we design every product with your family's wellbeing in mind, blending smart solutions with beautiful, modern style. Because you deserve to enjoy every snuggle."