Tono de Marca

Confident & Understated, Aspirational yet Accessible, Slightly Edgy & Unconventional

Valores de Marca

• •Quality & Craftsmanship
• •Ethical & Sustainable Production
• •Individuality & Self-Expression
• •Mindful Design

Mejores Prácticas

• •Lead with Confidence, Not Hype: Avoid exclamation points and hyperbolic claims. Use declarative sentences and a self-assured tone. Let the product's quality and the brand's aesthetic be the focus.
• •Embrace Duality: Consistently balance the concepts of high-quality/premium with accessible/unconventional. Use phrases that mix elevated and grounded ideas (e.g., "Meticulously crafted for the daily grind," "Serious quality for those who don't take life too seriously").
• •Keep it Minimal and Evocative: Use short, impactful headlines and concise body copy. The goal is to create a mood and convey a message efficiently, respecting the minimalist aesthetic.
• •Always Weave in Values: Subtly mention quality, material, or ethical production in your messaging. This reinforces brand values in every communication and justifies the premium positioning. For example, instead of "Buy our new hoodie," use "Experience our ethically crafted organic cotton hoodie."
• •Create a Lexicon: Develop a list of on-brand words and phrases ("Controlled Chaos," "Fundamentals," "Against the Grain," "Sideways," "Curated," "Form," "Structure") and use them consistently across all platforms to build a distinctive and recognizable voice.

Percepción Social

High-Quality Niche Brand, Fashion-Conscious & Modern, Trustworthy & Transparent

Ejemplos de Copy

• •Chaos, Curated. Our new 350gsm hoodie in organic cotton. Designed for structure, cut for comfort. Embrace the beautiful mess. #SHMBLS #ControlledChaos
• •The Foundation of Style. Meticulously crafted essentials for the modern wardrobe. Premium materials, timeless design. Build your uniform.
• •Go Against The Grain. Tired of the same? SHMBLS offers high-quality, ethically-made streetwear that doesn’t take itself too seriously. Quality craftsmanship, unconventional style. Find your fit.
• •The Softest Statement You'll Ever Make. It's here. The new graphic tee, crafted from 100% organic cotton for a feel you have to experience. Limited run. Shop now before it goes sideways.
• •The SHMBLS Signature Tee. A study in comfort and form. Cut from exceptionally soft, loose-knit organic cotton in a relaxed fit. Features a minimal high-density print. Ethically produced because quality is more than just a feel. Vegan, GOTS, and Fair Wear certified.