Brand Tone

Expert and authoritative, yet approachable and customer-centric, and inspirational and modern.

Brand Values

• •Health and Well-being
• •Quality and Durability
• •Customer-Centricity
• •Sustainability
• •Productivity and Efficiency

Best Practices

• •Lead with the "Why": Always start with the benefit to the customer —better health, improved focus, less pain, or higher productivity. The technical features should support this primary value proposition.
• •Use the "Expert but Approachable" Voice: Combine confident, knowledgeable statements (e.g., "Research shows...") with personal, encouraging language (e.g., "Feel good in your body"). Avoid overly technical jargon.
• •Reinforce Trust and Longevity: Regularly mention the quality of materials, long warranty periods, and the company's commitment to long-term customer support in your copy. This addresses a key consideration for high-value purchases.
• •Weave in Sustainability: When mentioning wooden products, consistently include the FSC certification and the option to upgrade existing desks. This appeals to environmentally conscious consumers and adds another layer to the brand's value.
• •Show, Don't Just Tell: Leverage customer testimonials and user-generated content in your marketing copy. Phrases like "Our customers agree..." or featuring a direct quote can validate brand claims more effectively than the brand speaking for itself.

Social Perception

Customers perceive Seisuk as a high-quality, reliable provider. They are seen as trustworthy with excellent service, and purchasing from them is considered a smart, long-term investment in health and work quality.

Copy Examples

• •Your workday is evolving. Your desk should too. Discover the Seisuk electric desk and transform your productivity and well-being.
• •From static to dynamic. A Seisuk desk isn't just furniture; it's a commitment to your health. Stand up for better ideas and a healthier you. #Seisuk #Ergonomics #HomeOffice
• •Tired of back pain after a long day? You're not alone. Seisuk is the expert in ergonomic solutions that adapt to you. Click to find your perfect fit and get a 5-year warranty. Fast 1-4 day delivery.
• •Empower your team with a workspace built for modern productivity. Seisuk offers complete ergonomic office solutions designed for well-being and peak performance. Let's build a healthier, more efficient workplace together.
• •Engineered for stability and silence. Our dual-motor system ensures smooth, quiet adjustments every time. Because your focus should be on your work, not on your desk.