Brand Tone

Aspirational, Elegant, and Sincere

Brand Values

• •Quality Craftsmanship
• •Customer-Centricity
• •Timelessness

Best Practices

• •Lead with Passion and Purpose: Always circle back to the "why." Frame communications around the love for creating beautiful clothes and being part of a customer's special journey. This sincerity builds an emotional connection.
• •Use Elevated, Evocative Language: Employ words like "heirloom," "curated," "masterpiece," "artistry," and "timeless" instead of just "high-quality" or "beautiful." This reinforces the luxury and aspirational nature of the brand.
• •Emphasize Collaboration, Not Just Sales: Position the brand as a partner in creation. Use phrases like "Let's create together," "Made for you," and "Your vision, our craft." This aligns with the value of customer-centricity and customization.
• •Balance Exclusivity with Accessibility: While highlighting the luxury and premium nature of the products, maintain a welcoming and helpful tone. Reiterate that the goal is to provide this luxury at a "price point that resonates" and that the team is there to help with any query.
• •Maintain Visual and Textual Harmony: Ensure the elegance of the copy is matched by the visuals. High-resolution, well-lit photography that showcases the intricate details of the craftsmanship is essential. The clean, sophisticated aesthetic seen on the website should be consistent across all social media platforms.

Social Perception

Generally positive, centered on it being a specialized, high-quality Pakistani designer label. It holds a positive association, a customer-focused reputation, and is seen as niche and specialized.

Copy Examples

• •Where heritage meets haute couture. Our new 'Anya' lehenga is more than a dress—it's a promise. A promise of impeccable craftsmanship, of timeless design, and of a moment that will be treasured for generations. Each thread is woven with passion, each embellishment placed with purpose, ready to be part of your story. Let us create your heirloom. #ShizaAhmedLabel #BridalCouture #HeirloomQuality
• •The Art of Celebration, Masterfully Crafted for You. Discover exclusive, made-to-order formal wear that tells your story with elegance and grace.
• •An Ode to Elegance: Unveiling the Lume Festive Collection. Your invitation to discover timeless pieces, designed to be cherished forever...
• •Your Dream Outfit, Our Passionate Pursuit. At Shiza Ahmed Label, we believe your special day deserves a look that is uniquely yours. Move beyond off-the-rack and embrace a collaborative design experience. With hassle-free customizations and a devotion to quality, we bring your vision to life. Let's create something beautiful together.
• •The 'Ivory Anarkali' is the epitome of grace. Fashioned from luxurious fabrics and adorned with intricate, handcrafted embellishments, this piece is designed not just for an event, but for a lifetime of memories. We created this for the woman who values artistry and desires a permanent place for elegance in her wardrobe. Custom-fitted to your measurements for unparalleled comfort and a flawless silhouette.