Brand Tone

elegant, heartfelt, and professional

Brand Values

• •Craftsmanship and Quality
• •Emotional Connection
• •Elegance and Timelessness
• •Personalization

Best Practices

• •Maintain a Heartfelt Tone: Always connect the jewelry to emotions and significant life moments. Use words that evoke love, legacy, and personal stories.
• •Emphasize Craftsmanship: Consistently use terms like "handcrafted," "bespoke," "custom design," and "artisan" to reinforce the brand's commitment to quality.
• •Use Elegant and Refined Language: Avoid slang or overly casual language. The copy should reflect the sophistication of the products themselves.
• •Tell a Story: Whether it's the story of a particular design, a customer's journey, or the crafting process, narrative-driven content will resonate with the target audience.
• •Be Consistent Across All Channels: The elegant and heartfelt tone should be present everywhere, from the website to social media captions and customer service interactions, to build a strong and recognizable brand identity.

Social Perception

Perceived as a high-end, boutique jeweler specializing in significant life events, exuding trust and quality. The local market presence adds authenticity and community connection.

Copy Examples

• •A love story, captured in a circle of light. Our new 'Evermore' ring is handcrafted to be as unique as your journey together. Let us help you tell your story.
• •The perfect beginning to your forever. Discover our collection of bespoke wedding bands, where timeless design meets personal sentiment. Your love is one-of-a-kind; your rings should be too.
• •At SHIX Jewelry, we believe that every piece of jewelry holds a universe of emotions. From our workshop to your hands, we pour our passion and precision into creating more than just adornments—we craft the heirlooms of your future.
• •Subject: A Story Waiting to Be Worn. Inside, find pieces that speak of moments that matter. For a limited time, enjoy a private consultation to design the piece you've always dreamed of.
• •It starts with a spark. Then, skill, patience, and a touch of soul. This is how your forever piece comes to life. #HandmadeJewelry #CustomRing #ShixJewelry