Brand Tone

empowering, creative, friendly, and enthusiastic

Brand Values

• •Self-Expression & Creativity
• •Quality
• •Sustainability
• •Customer Focus & User-Friendliness
• •Innovation
• •Inclusivity

Best Practices

• •Stay Empowering: Use active language that encourages customers to create and express themselves (e.g., "Unleash," "Transform," "Design your," "Share your story").
• •Highlight Values: Consistently weave in keywords related to creativity, quality, and sustainability in your messaging across all platforms.
• •Maintain a Friendly & Approachable Voice: Use conversational language. Address the customer directly (e.g., "We're here to help you," "your canvas for self-expression").
• •Be Enthusiastic & Positive: Convey passion for what you do and for the customer's creations (e.g., "make your creations shine," "extraordinary works of art").
• •Ensure Clarity & Simplicity: Especially when talking about the design process or product features, make the information easy to understand and accessible (e.g., "Create. Click. Wear. It's that simple.").

Social Perception

Customers generally perceive ShirtUp as a legitimate platform for creating custom apparel with relatively fast production and delivery. The emphasis on sustainability and quality is likely appreciated, though some customers have had issues with product quality or sizing. The brand is seen as a tool for personal expression and creating unique gifts. Their active seeking of collaborations suggests they want to be perceived as a community-oriented and supportive brand.

Copy Examples

• •Your Vision, Your Tee. Unleash your inner designer with ShirtUp! Create one-of-a-kind apparel that screams YOU. #ShirtUp #ExpressYourself
• •Quality you can feel, designs you’ll love. At ShirtUp, we print your imagination onto sustainable fabrics. Wear your story. #SustainableStyle #CustomMade
• •From funny quotes to artistic masterpieces, bring your ideas to life! Our easy-to-use design tool makes personalization a breeze. What will you create today? #ShirtUpIt #CreativeFreedom
• •Gifting just got personal. Design a unique hoodie, t-shirt, or accessory that shows how much you care. Made with love, printed by ShirtUp. #PersonalizedGifts #MadeWithShirtUp
• •Join the ShirtUp movement! We’re passionate about creativity, quality, and a greener planet. Design, wear, and share your unique style. #PrintOnDemand #EcoFashion