Brand Tone

Warm, emotive, and professional (for photography services). Artistic, bold, and expressive (for abstract art prints).

Brand Values

• •Authenticity: Capturing genuine moments and emotions.
• •Quality & Artistry: Delivering beautiful, high-quality, timeless photographs and unique abstract art.
• •Memory Preservation: Helping clients create and preserve tangible memories.
• •Client Experience (for photography services): Ensuring a stress-free, enjoyable, and comfortable experience for families.
• •Emotional Connection: Focusing on the love, joy, and connection within families.

Best Practices

• •Always Prioritize Emotion (for photography): Whether it's joy, love, peace, or anticipation, ensure the copy evokes the feelings associated with the precious moments being captured. Use words that resonate emotionally.
• •Emphasize "Timeless" and "Authentic" (for photography): These are core to the stated brand. Copy should reflect the creation of lasting memories and genuine expressions, not just fleeting trends.
• •Maintain Professionalism and Warmth: Even when being emotive, the language should remain professional, reassuring clients of expertise and a high-quality service. A friendly, approachable undercurrent builds trust.
• •Clearly Differentiate (but connect) the Two Offerings: When writing for the abstract prints, adopt a slightly more artistic and bold tone, but ensure it still feels connected to the artistic eye of a photographer. For example, "From capturing life's moments to transforming them into art."
• •Use Client-Centric Language: Focus on the benefits and feelings for the client (e.g., "memories you'll cherish," "a stress-free experience," "art that speaks to you"). Understand their needs and aspirations when crafting copy.

Social Perception

Clients likely perceive Shirley Adams Photography as a skilled and compassionate photographer specializing in capturing precious early life and family moments. The perception of the abstract prints is forming. It's likely seen as an extension of Shirley Adams' artistic vision, offering a different way to bring her photographic eye into homes through "unique, bold and colourful" designs for home styling.

Copy Examples

• •Tiny hands, sleepy smiles, and the overwhelming love that fills the room. Let us capture these fleeting, precious moments of your newborn's first days with timeless, authentic photography you'll cherish forever. Book your gentle, stress-free session today.
• •Beyond the perfect pose, we capture the genuine laughter, the quiet cuddles, the unique story of your family. Invest in beautiful, tangible memories that will adorn your home and warm your hearts for generations. Vancouver families, let's create something beautiful together.
• •Transform your space with a statement. Our 'Bright & Vibrant' collection of abstract canvas prints, born from a photographic eye, brings unique, bold, and colourful energy to modern home styling. Discover art that speaks to you at shirleyadamsphotography.myshopify.com.
• •Celebrate the beautiful journey to motherhood. Our maternity sessions are designed to make you feel radiant and capture the anticipation and love that surrounds this special time. Create timeless, emotive portraits that honour your strength and glow.
• •From the delicate details of a newborn's slumber to the vibrant hues of abstract art, we're passionate about bringing beauty and emotion into your lives. Thank you for allowing us to capture and create alongside you. What moments are you cherishing today?