Brand Tone

Irreverent, confrontational, humorously antagonistic, satirical, and unapologetic.

Brand Values

• •Anonymity
• •Humor and Mischief
• •Simplicity and Impact
• •Provocation

Best Practices

• •Embrace the Confrontation: Use direct, aggressive, and even profane language. The brand's voice is its key differentiator. Softening the language would dilute the brand identity.
• •Focus on the Aftermath: Describe the long-lasting, annoying, and messy consequences of the glitter. This is the core benefit for the sender. Paint a vivid picture of the inconvenience.
• •Maintain a Tone of Humorous Misery: The copy should always sound like it was written by someone who both hates glitter and loves the chaos it causes. This duality is central to the brand's humor.
• •Always Reiterate Anonymity: In every relevant piece of copy (product pages, checkout, FAQ), remind the customer that their identity is safe. This builds trust in the core promise of the service.
• •Use Hyperbole and Scenarios: Create relatable, exaggerated scenarios to justify the prank. Mention "that bitch Amy," your "shitty neighbour," or a sibling who deserves it. This makes the abstract idea of a prank feel more personal and justifiable to the potential buyer.

Social Perception

A novelty gag gift service, seen as a harmless but annoying prank, often perceived as a funny, slightly juvenile way to mess with friends or siblings.

Copy Examples

• •They'll be finding your love note for weeks. And months. And years. Send the gift that never stops giving (a massive glittery mess).
• •Some messages are best sent, not said. For the person who has truly earned it, here's a bag of dicks. Literally. They're gummy, they're delicious, and they make your point without you having to say a word. 100% anonymous, 100% deserved.
• •Finally, a way to get back at your noisy neighbors.
• •Piss off someone you love. Or hate. We don't judge. We just ship the glitter.
• •Your best friend just posted their 50th selfie today. They look like they could use some sparkle. You know what to do. #GlitterBomb #Prank