Brand Tone

Adventurous, Whimsical, and Passionate

Brand Values

• •Artisanal Craftsmanship
• •Community Engagement
• •Immersive Storytelling
• •Authenticity

Best Practices

• •Embrace the Persona: Always write through the lens of "Captain Smoot" or the pirate theme. Use thematic language like "Ahoy," "loot," "treasure," "crew," and "plunder" to maintain the brand's unique voice.
• •Highlight the Craft: Emphasize that the dice are "handcrafted," "artisan," or "flawless." Use descriptive words that convey quality and the care put into each piece, justifying their premium nature.
• •Speak the Language of the Community: Use terms and hashtags familiar to the TTRPG audience, such as "TTRPG," "Dice Goblin," "critical roll," and "D&D." This shows the brand is an authentic part of the community it serves.
• •Tell a Story with Every Product: Don't just list features. Give each dice set a name and a small narrative. Frame them as artifacts with a history, which adds value and engages the customer's imagination.
• •Foster a Sense of Belonging: Address your audience as "crew" or "me hearties." Create an inclusive feeling that turns customers into community members. Use calls-to-action that encourage interaction, like asking for suggestions on what to name a new set.

Social Perception

The public perceives ShipwreckDice as a premium, trusted artisan brand within the TTRPG niche.

Copy Examples

• •Fresh plunder from the depths! They say the heart of the ocean is trapped in this set. We're not ones for tall tales, but these 'Leviathan's Soul' dice do have a certain magic to 'em. What adventures will they see at your table? Now available in the treasure chest. Link in bio! #HandmadeDice #DnD #TTRPG #DiceGoblin #ShipwreckDice
• •Don't leave your fate to common stones. Every roll is a story, and every hero needs legendary gear. Our handcrafted dice are forged with passion for the game. Find the set that calls to you. Shop the Captain's collection now.
• •Ahoy, adventurer! You've stumbled upon a treasure fiercely guarded. The 'Dragon's Hoard' set glimmers with the fire of ancient beasts and the glint of stolen gold. Each die is a captured flame, handcrafted and polished to a flawless sheen, ready to bring some heat to your most critical rolls. Don't wake the dragon—add this loot to your bag before it's gone.
• •Alright, let's see what treasure we've uncovered today. Every time I open one of these, it feels like finding a message in a bottle. You never know *exactly* what you're gonna get. Ooh, this one... this one's got some stories to tell. What should we name this set, crew?
• •To thank our most loyal crew members, we're giving you a 30-minute head start! The latest haul of handcrafted dice is now available exclusively for you. Use your secret password at checkout to claim your treasure before it goes public. May your rolls be ever in your favor. - Captain Smoot