Brand Tone

Professional and Competent, Technology-Oriented, Reassuring and Trustworthy, and Solution-Oriented.

Brand Values

• •Transparency
• •Efficiency
• •Trust and Security
• •Simplicity
• •Empowerment

Best Practices

• •Prioritize Clarity and Simplicity: Avoid industry jargon. The process of shipping a car can be stressful; the language used should always be clear, direct, and reassuring to the customer.
• •Lead with Trust: Consistently use words like "vetted," "insured," "secure," and "transparent" across all communications. Trust is the primary currency in this industry, and the copy must reinforce it at every touchpoint.
• •Maintain a Professional, Tech-Savvy Tone: The brand's voice is not overly casual or humorous. It should remain professional, competent, and modern, reflecting its status as a technology platform that solves a serious logistical need.
• •Segment Messaging for Shippers vs. Carriers: While the core values remain the same, the copy should speak to the specific needs of each audience. For shippers, focus on ease, safety, and transparency. For carriers, focus on opportunity, efficiency, and reliable partnership.
• •Focus on Benefits, Not Just Features: Instead of just saying "real-time tracking" (a feature), say "Peace of mind with real-time tracking from pickup to delivery" (a benefit). Connect the platform's capabilities to the customer's emotional and practical needs.

Social Perception

Due to a limited online footprint, Shipsled is likely perceived as a Modern Alternative and Potentially More Efficient compared to traditional models. However, it also presents as an Unknown Quantity, requiring strong web professionalism to build initial trust. Given the auto transport industry's general skepticism, establishing a trustworthy brand identity is crucial for Shipsled.

Copy Examples

• •Vehicle Shipping, Simplified. Get instant, transparent quotes from our network of trusted carriers. Your car, delivered safely—no surprises.
• •Reliable Car Shipping | Instant Quotes | Shipsled. Ship your car with confidence. Real-time tracking, vetted carriers, and transparent pricing. Get your free, no-obligation quote in minutes.
• •Stop wasting time on unreliable auto transport. The Shipsled marketplace gives your business direct access to a nationwide network of vetted carriers. Streamline your logistics, improve efficiency, and get real-time tracking on every vehicle. Manage your moves with Shipsled.
• •No more phone calls and hidden fees. Just a smarter way to ship your vehicle. 1. List Your Vehicle: Tell us what you're shipping. 2. Compare & Book: Instantly receive and compare competitive quotes from insured carriers. 3. Track Your Way: Follow your vehicle's journey from pickup to delivery with real-time GPS tracking.
• •Your Instant Auto Transport Quotes Are Ready to View