Brand Tone

Helpful & Supportive, Quality-Conscious & Value-Oriented, Fashion-Forward & Natural Appearance Focused, Approachable & Friendly

Brand Values

• •Customer Satisfaction & Confidence
• •Quality & Variety
• •Value for Money
• •Expertise & Fashion Awareness
• •Natural Look & Feel

Best Practices

• •Focus on Solutions and Empowerment: Frame product descriptions and communications around how the wigs help customers solve a problem (e.g., hair loss, desire for style change) or how they empower the customer (e.g., boost confidence, allow self-expression).
• •Use Empathetic and Understanding Language: Acknowledge the potential sensitivities around wig wearing, especially for medical reasons. Use words that convey care, support, and understanding.
• •Highlight Quality and Natural Appearance: Consistently mention the quality of materials and the realistic, natural look and feel of the wigs. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Maintain an Approachable and Friendly Voice: Even when discussing quality or technical aspects, keep the language accessible. Use a conversational style in social media and customer communications.
• •Showcase Customer Stories (with permission): Featuring testimonials or images of satisfied customers can powerfully reinforce the brand's values of confidence and satisfaction, and adds authenticity to the tone.

Social Perception

Positive for Customer Service & Product Range, Seen as a Go-To Option in Australia, Caters to Diverse Needs, Overcoming the 'fake' or 'shiny' look of some wigs

Copy Examples

• •Find Your Shine: Premium Wigs for a Look You'll Love. At Shiny Way Wigs, we believe everyone deserves to feel confident and beautiful. Explore our extensive collection of high-quality human hair and synthetic wigs, designed for a natural look and comfortable fit. Visit our showroom or shop online for your perfect style!
• •More Than Just a Wig, It's Your Confidence Restored. Dealing with hair loss or just craving a new style? Our compassionate experts are here to help you find the ideal wig that feels like you. Discover natural-looking solutions and embrace your unique shine.
• •Quality Wigs, Unbeatable Value. Australia's Trusted Choice. With over 2000 styles in stock, from everyday chic to stunning cosplay looks, Shiny Way Wigs offers the finest quality without the premium price tag. Experience the difference with our expertly curated collection.
• •Step Out in Style: Wigs That Turn Heads for the Right Reasons. Forget unnatural shine and uncomfortable fits. Our wigs are crafted for a realistic appearance and all-day comfort. Let our design team help you discover the latest trends and your most confident self.
• •Your Hair Journey, Our Expertise. Find Your Perfect Wig Today. Whether it's for fashion, medical needs, or a special occasion, Shiny Way Wigs provides a supportive and knowledgeable experience. We're dedicated to helping you find a wig that not only looks fantastic but feels amazing too.