Brand Tone

Sophisticated, Modern, Approachable, Confident, Simple

Brand Values

• •Quality & Craftsmanship
• •Simplicity & Minimalism
• •Functionality & Versatility
• •Timeless Style
• •Accessible Luxury
• •Community & Connection
• •Locally Made / Made in the USA

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language. Avoid overly complex sentences or jargon. Let the quality and design of the products shine through without excessive embellishment. Think "less is more."
• •Speak with Approachable Sophistication: Combine elevated vocabulary that reflects quality and style (e.g., "curated," "versatile," "timeless") with a warm, inviting tone. Imagine talking to a stylish, trusted friend.
• •Focus on "Effortless" and "Confident": Frame product benefits around how they simplify life and empower the user. Use words that evoke ease, confidence, and a polished look without trying too hard.
• •Weave in the "Shin Na" Spirit: Subtly incorporate the idea of excitement, joy, and connection where appropriate, especially in community-focused or brand story content. It’s a unique brand asset.
• •Maintain Visual-Verbal Harmony: Ensure the copy consistently reflects the clean, modern, and chic aesthetic seen in SHIN + NA's visuals. The words should feel like a natural extension of the images.

Social Perception

Positive, High Quality & Durable, Stylish & Chic, Trustworthy, Good Value. The brand is perceived as women-owned and one that takes extra steps to create lasting products.

Copy Examples

• •Product (New Bag Launch): Meet your new everyday. The [Bag Name] seamlessly blends minimalist design with thoughtful functionality, crafted to carry your essentials with effortless style. Discover simplicity, elevated. #ShinNaStyle #EffortlessChic
• •Brand Story Snippet: From a shared passion for timeless design to your trusted companion. SHIN + NA was born from friendship and a simple idea: create beautiful, functional pieces that make you feel confident and excited every day. That’s the ‘shin na’ spirit. ✨ #ShinNaStory #Modern woman #AccessibleLuxury
• •Lifestyle Post (Instagram): That feeling when your bag just *gets* you. Versatile, chic, and ready for wherever the day takes you. What’s in your SHIN + NA today? #MyShinNa #FunctionalFashion #SimplyStyled
• •Value Highlight (Quality): It's all in the details. We believe in quality that speaks for itself – from the choice of [mention material, e.g., premium canvas] to the final stitch. Designed in LA, made to last. #CraftedWithCare #ShinNaQuality #TimelessDesign
• •Community Engagement/Event: Join us! We’re excited to [announce event, e.g., host a pop-up / mending workshop]. It’s more than just bags; it’s about connecting with our wonderful community. Get ready to feel ‘shin na’! Details in bio. #ShinNaCommunity #ExcitedToCreate #SimplyTogether