Brand Tone

Friendly, Enthusiastic, Playful, and Approachable

Brand Values

• •Creativity and Design
• •Quality
• •Customer Happiness & Connection
• •Family
• •Passion for Planning
• •Inclusivity

Best Practices

• •Use Emotive and Positive Language: Incorporate words like "adorable," "cute," "fun," "sparkle," "joy," "happy," and "excited" to maintain an upbeat and enthusiastic feel.
• •Engage with Emojis and Questions: Use relevant and playful emojis to add personality. Ask questions to encourage interaction and build a sense of community, just like they do in their social media posts.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use contractions (e.g., "it's," "you're") and a conversational style. Highlight the family-run aspect to reinforce approachability.
• •Show, Don't Just Tell, the Fun: Accompany copy with vibrant visuals of the products in use, showcasing their cuteness and functionality, as seen on their Instagram and YouTube. Let the product's inherent playfulness shine through the descriptions.
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, in emails, and across all social media channels (Instagram, Facebook, TikTok, YouTube) aligns. While the style might adapt slightly to the platform (e.g., shorter, punchier on TikTok), the core friendly and enthusiastic voice should remain recognizable.

Social Perception

Shine Sticker Studio is perceived very positively by its customers and the wider planner community. They are seen as a reliable source for high-quality, adorable, and functional planner stickers. The brand is associated with cuteness, fun, and vibrant colors. Customers appreciate the family-run aspect and the personal engagement from the owners, Chelsea and Debby. There's a strong sense of loyalty and excitement around their new releases and subscription services. They are viewed as a friendly and approachable brand that genuinely cares about its customers and the planner hobby. The collaboration with Michaels has likely increased their visibility and solidified their reputation as a significant player in the planner supplies market.

Copy Examples

• •✨Get ready to make your planner POP! ✨ Our brand NEW 'Cosmic Kitty' collection is here, and it's purr-fectly adorable! 😻 Featuring Luna on a stellar adventure, these stickers are designed to bring a little magic to your daily spreads. Which one will be your new fave? Let us know below! 👇 #ShineStickerStudio #PlannerLove #NewCollection #CuteStickers #PlannerCommunity
• •💖 Oops, We Did It Again! Surprise Sticker SALE Starts NOW! 💖 Email Body Snippet: Hey Sticker Lovers! Get ready to fill your carts because we’re having a surprise flash sale! 🎉 For the next 48 hours, snag your favorite Shine Sticker Studio goodies at a dreamy discount. Perfect for stocking up or trying something new that catches your eye. Happy planning (and stickering!) from our family to yours! Shop now before the fun runs out! [Link]
• •💌 Your monthly dose of sticker joy is here! Subscribe to the Shine Sticker Box and unbox exclusive, super cute designs delivered right to your door. Let the happy mail begin! ✨
• •Adding a little sparkle to your happy mail! ✨ Packing up this adorable order and can't wait for it to arrive! Who else gets this excited about sticker mail? 🙋‍♀️ #ShineStickerStudio #StickerShop #PlannerGirl #HappyMail #BehindTheScenes
• •Happy Wednesday, Shine Bright Crew! 👋 We're dreaming up some new sticker themes and would LOVE your input! What kind of characters or themes are you hoping to see in the shop next? Drop your brilliant ideas in the comments – you might just inspire our next bestseller! 👇 P.S. Thanks for being the most amazing community ever! #PlannerAddict #StickerLove #ShineTogether