Brand Tone

Traditional & Classic, Quality-Focused, Comfort-Oriented, Straightforward & Informative

Brand Values

• •Quality & Durability
• •Innovation & Design
• •Customer Experience & Comfort
• •Craftsmanship

Best Practices

• •Emphasize Heritage & Experience: Consistently reference the company's long history (since 1978) to build trust and highlight enduring quality.
• •Focus on Material Quality & Craftsmanship: Use specific terms like "genuine cedar wood," "kiln-dried," and "premium hardware" to reinforce the commitment to durability.
• •Highlight Comfort & Relaxation: Use language that evokes feelings of ease, enjoyment, and creating a personal retreat in outdoor spaces. Talk about "ergonomic design" and "unwinding."
• •Maintain a Classic and Slightly Formal Voice: Avoid overly casual slang or trendy jargon. The tone should reflect the timeless nature of the products.
• •Be Informative and Benefit-Driven: Clearly explain the features (e.g., "pre-assembled seat and backrest") and translate them into tangible benefits for the customer (e.g., "quick installation," "unparalleled comfort"). Address durability by explaining processes like kiln-drying and protective finishes.

Social Perception

Products are frequently described as visually appealing and a great addition. Comfort is apreciated by some customers.

Copy Examples

• •Headline: Timeless Craftsmanship for Your Outdoor Oasis. Body: Since 1978, Shine Company has been dedicated to creating beautiful, durable wooden furniture that turns your patio into a haven of relaxation. Experience the enduring quality of genuine cedar.
• •Headline: The Classic Adirondack, Reimagined for Lasting Comfort. Body: Our iconic Westport Adirondack chair, featuring an innovative seat-back design, offers unparalleled comfort and timeless style. Crafted for years of enjoyment.
• •Headline: Built to Endure. Designed to Enjoy. Body: Each Shine Company piece is constructed with premium, kiln-dried wood and rust-resistant hardware, ensuring it stands up to the elements while providing exceptional comfort for all your outdoor moments.
• •Headline: Your Perfect Porch Starts Here. Body: From charming rocking chairs to elegant side tables, discover outdoor furniture that blends classic design with reliable quality. Make your outdoor space an extension of your home.
• •Headline: Invest in Outdoor Memories. Body: Shine Company furniture isn't just built; it's crafted to be part of your family's outdoor traditions for seasons to come. Quality you can feel, style you'll love.