Brand Tone

passionate, artistic, friendly, and appreciative

Brand Values

• •Quality & Craftsmanship
• •Passion for Art
• •Creativity & Uniqueness
• •Artist Community Focus
• •Customer Satisfaction
• •Transparency

Best Practices

• •Embrace Descriptive & Evocative Language: Use words that convey the shimmer, vibrancy, and "magical" quality of the paints (e.g., "dazzling," "radiant," "ethereal," "buttery," "intense pigment").
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a fellow art enthusiast. Use exclamation points where appropriate to convey excitement, ask questions to engage the audience, and express gratitude.
• •Highlight the Handmade & Passionate Aspect: Remind customers that the paints are crafted with care and love by a small business. This builds a personal connection and justifies the premium nature of the products.
• •Focus on the Artist's Experience & Inspiration: Frame the paints not just as a product, but as a tool to unlock creativity and bring artistic visions to life. Share how the paints can make their artwork "sing" or add a "touch of magic."
• •Be Consistent Across All Platforms: Ensure the passionate, artistic, and friendly tone is reflected in website copy, social media posts, email newsletters, and even customer service interactions to build a cohesive brand identity.

Social Perception

The paints are seen as a premium, artisan product worth the investment. Users often describe the paints as inspiring creativity and adding a 'magical' touch to their artwork due to the shimmer and color shifts. The handmade nature is a significant draw, with customers appreciating the care and passion that goes into each pan. The intensity of the pigments and the uniqueness of the color range are highly valued. Customers appreciate supporting a small business run by a passionate individual. The brand has created a strong desire within the watercolor community, with artists aspiring to own their paints.

Copy Examples

• •✨ Unleash your inner magic! ✨ Our NEW 'Celestial Dreams' collection has landed. Each hand-mulled pan is bursting with cosmic shimmer and otherworldly color shifts, ready to transport your art to another dimension. We’ve poured our hearts into crafting these beauties and can’t wait to see the masterpieces you create! Link in bio to explore the wonder. #ShimmerDropsPaint #HandmadeWatercolor #ArtisticMagic #NewCollection #CelestialDreams
• •Dive into a lagoon of inspiration with 'Mermaid'! This enchanting handmade watercolor isn't just a color, it's an experience. Watch as vibrant turquoise dances with dazzling shimmer, bringing your oceanic visions to life. A tiny bit goes a long way, activating instantly to a rich, buttery consistency. Perfect for adding that touch of magic that makes your art sing. What tales will you tell with it? #ShimmerDropsMermaid #HandmadePaint #ArtSupplies #WatercolorMagic
• •Tired of the same old watercolors? ✨ Discover Shimmer Drops Paint – where passion meets pigment! We lovingly handcraft each pan in our Melbourne studio, creating uniquely vibrant and shimmering colors that will ignite your creativity. Join our community of artists who’ve found their new obsession! Shop now and let your art shine. 👉 [Link to website] #ShimmerDrops #UniqueWatercolors #HandmadeArtSupplies #AustralianMade #ArtistCommunity
• •You Amaze Us! 💖 We're constantly blown away by the incredible art our community creates with Shimmer Drops. This week, we're spotlighting [Artist Name]'s stunning piece using our [Paint Name] – just look at that glow! ✨ Feeling inspired? Share your creations with #ShimmerDropsPaint for a chance to be featured! P.S. Don't forget to re-wet your pans with a drop of water and let them sit for a moment to awaken their full shimmery potential!
• •Is it blue? Is it purple? It’s PURE MAGIC! Our [Paint Name] color-shift watercolor is a spectacle in every brushstroke. Handmade with love and the finest pigments, watch the colors dance and transform on your paper. Perfect for adding that unexpected wow-factor. Pin this to your dream art supplies board! #ShimmerDropsPaint #ColorShiftWatercolor #HandmadeMagic #ArtJournal #WatercolorPainting