Brand Tone

Celebratory & Joyful, Friendly & Approachable, Inspirational & Creative, Helpful & Supportive, Enthusiastic & Passionate

Brand Values

• •Creating Memories/Joy
• •Quality
• •Creativity & Personalization
• •Family & Community
• •Customer Satisfaction
• •Ease of Use

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive language. Words like 'celebrate,' 'joy,' 'magic,' 'sparkle,' 'unforgettable,' and 'wow' align with their brand.
• •Be a Helpful Friend: Write as if you're offering friendly advice and solutions to make party planning easier and more fun. Address the customer directly and empathetically (e.g., 'We know planning can be a whirlwind...')
• •Inspire Creativity: Encourage customers to personalize their events. Use phrases that empower them, like 'Design your dream...,' 'Create your own...,' 'Let your imagination soar.'
• •Show, Don't Just Tell, the Fun: Incorporate user-generated content, vivid descriptions, and storytelling to showcase the joy and beauty their products bring to real-life celebrations.
• •Maintain a Personal Touch: Remind customers of the family-run nature of the business where appropriate, especially in 'About Us' sections or more personal communications. This builds trust and relatability.

Social Perception

Generally, customers perceive Shimmer & Confetti as a reliable provider of high-quality, visually appealing party supplies. They are appreciated for their wide product selection, especially balloon kits and customization options. Many customers have had successful parties using their products and praise the ease of use of their kits.

Copy Examples

• •Headline for a new balloon garland kit: 'Unleash Your Inner Party Artist! ✨ Our new [Theme Name] Balloon Garland Kit has everything you need to create a show-stopping centerpiece. Get ready for the 'oohs' and 'aahs'!'
• •Instagram caption for a customer's party photo: 'Party perfection! 😍 We’re absolutely beaming seeing how @[CustomerHandle] brought their celebration to life with our [Product Name]! Thanks for letting Shimmer & Confetti be a part of your special day. #ShimmerAndConfettiMagic #PartyInspo'
• •Email subject line for a seasonal promotion: 'Make Your [Holiday/Season] Sparkle! ✨ Festive decor, easy DIY kits, and all the confetti you need are waiting.'
• •Product description snippet for custom neon signs: 'Your words, your light, your vibe. 💡 Design a custom neon sign that’s uniquely YOU and turn any space into a statement. Perfect for weddings, home bars, or just because. Let's make it glow!'
• •About Us page excerpt: 'From our family to yours, we believe every celebration deserves to shimmer! What started as a dream in our cozy apartment is now a passion for bringing joy and a sprinkle of confetti to your most cherished moments. Let’s create something beautiful together!'