Brand Tone

Artisanal & Appreciative, Descriptive & Quality-Focused, Contemporary yet Traditional, Customer-Oriented & Aspiring, Slightly Formal but Accessible

Brand Values

• •Sustainability & Artisan Support
• •Quality Craftsmanship
• •Indian Heritage & Textiles
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Emphasize 'Handcrafted' and 'Artisan': Consistently use terms that highlight the human touch and skill involved in creating the products. Tell the story of the craft and the makers where possible.
• •Focus on Quality and Materials: Detail the types of fabrics, woods, or materials used, emphasizing their quality, feel (e.g., 'soft cotton,' 'rich Sheesham wood'), and unique characteristics.
• •Connect to Indian Heritage: Weave in references to Indian traditions, motifs, textiles, and the cultural significance of the crafts, making the products feel authentic and rooted.
• •Maintain a Respectful and Appreciative Voice: Speak of the artisans and their craft with respect. The tone should convey a passion for preserving these art forms.
• •Be Clear and Descriptive: Provide clear, evocative descriptions of the products, helping customers visualize the design, color, and texture, especially since they are often unique, handcrafted items where slight variations can be expected.

Social Perception

Mixed but Generally Positive for Product Quality, Appreciation for Artisan Work, Some Ambiguity due to Multiple Entities, Average Ratings on Some E-commerce Platforms, Conscious Consumer Appeal

Copy Examples

• •Drape yourself in tradition, reimagined. Our new [Kurta Name] Kurta, meticulously hand-block printed by skilled artisans in Jaipur, offers a contemporary silhouette infused with timeless Indian motifs. Crafted from breathable, skin-friendly cotton for all-day elegance. #ShilpiHandicrafts #ArtisanMade #IndianTextiles
• •At Shilpi Handicrafts, every thread tells a story of heritage. We partner with local artisans, preserving centuries-old textile traditions while creating beautiful, sustainable pieces you’ll cherish. Wear a piece of India. [Link to About Us] #SupportArtisans #SustainableFashion #CraftedWithLove
• •Adorn your sanctuary with the soul of India. Our [Product Name] is handcrafted from [Material], showcasing intricate details that speak of generations of skill. More than decor, it's a piece of art. #ShilpiHome #IndianHandicrafts #HandmadeHome
• •Feel the Shilpi difference. We believe in exceptional quality, from the finest materials to the hands that craft them. Your satisfaction is woven into every piece we create. Explore our latest collection. [Link to Shop] #QualityCraftsmanship #CustomerLove #ShilpiExperience
• •Step into a world of color and artistry with our '[Collection Name]' collection. Inspired by [Specific Indian art form/region], each piece is a testament to India's vibrant heritage and the skill of its artisans. Discover your unique style. #NewCollection #IndianFashion #HandcraftedLuxury