Brand Tone

Casual and Approachable, Trendy and Youthful, Direct and Informative

Brand Values

• •Comfort
• •Style & Trend-Consciousness
• •Quality
• •Customer Convenience
• •Community/Belonging

Best Practices

• •Stay Relatable and Friendly: Use conversational language. Avoid overly formal or technical jargon unless explaining specific fabric benefits. Phrases like "Be a part of our family" can be adapted to fit this.
• •Emphasize Comfort and Style Equally: Ensure copy reflects both the comfortable feel of the garments and their fashionable, trendy nature. Highlight how Unipoko achieves both.
• •Be Authentic and Transparent: When discussing materials or brand initiatives (like improving Indian cotton), be honest and clear. This builds trust.
• •Maintain Visual and Textual Consistency: Ensure that the imagery used in marketing and on the website aligns with the youthful, casual, and stylish tone of the copy.
• •Engage with Your Community: Respond to comments and messages on social media in the brand's established friendly and approachable tone. Encourage user-generated content by asking how they style their Unipoko pieces.

Social Perception

Emerging Brand, Focused Niche, Online-Centric

Copy Examples

• •Headline: Beyond Basic. Your Everyday Tee, Elevated. Body: Experience the Unipoko difference. Our oversized tees aren't just a trend, they're a statement in comfort and cool. Crafted from premium, soft-touch cotton for that lived-in feel from day one. Shop the collection.
• •Social Media Post: Weekend uniform: Unlocked. ✔️ Obsessed with the effortless drape of our Drop Shoulder Tee. Perfect for literally anything. How are you styling yours? #UnipokoStyle #OversizedTeeLove #ComfortFirst
• •Product Description Snippet: Meet your new favorite tee. Made with [Material, e.g., 180 GSM breathable cotton], our Relaxed Fit tee is designed for all-day comfort without compromising on style. Because looking good should feel good too.
• •Email Subject Line: You deserve this comfort. ✨ Inside: New Drops & Our Softest Tees Yet! Email Body Preview: Hey [Customer Name], upgrade your comfort game with our latest collection of premium tees. Softness you have to feel to believe. Plus, free shipping on all orders!
• •Ad Copy: Tired of tees that lose their shape? Unipoko offers durable, stylish T-shirts that are built to last and designed to impress. Discover your perfect fit – from Dapper to Relaxed.