Brand Tone

Conscious & Responsible, Elegant & Beautiful, Joyful & Celebratory, Practical & Simple, Educational & Inspiring, Approachable & Friendly

Brand Values

• •Sustainability
• •Beauty & Aesthetics
• •Appreciation
• •Quality & Durability
• •Innovation & Practicality
• •Ethical Practices

Best Practices

• •Lead with Values: Always weave in the core values of sustainability, beauty, and appreciation into your messaging. Whether it's a product description or a social media post, these should be evident.
• •Educate & Empower: Continuously provide helpful content like wrapping tutorials, tips for reusing wraps, and information about Furoshiki. This positions the brand as a knowledgeable and supportive resource, reinforcing the Educational & Inspiring tone.
• •Visual Consistency: Ensure all visuals (product photography, social media images, website design) reflect the elegant, vibrant, and eco-conscious nature of the brand. High-quality imagery is key.
• •Engage with Joy: Interact with your audience in a friendly, approachable, and positive manner. Celebrate the joy of gifting and the positive impact of choosing sustainable options.
• •Storytelling: Share the story behind the brand, the inspiration from Furoshiki, and the journey of the founder. Highlighting customer stories or how they reuse their wraps can also build community and reinforce the brand's practical and joyful aspects.

Social Perception

Eco-Conscious Choice, Innovative & Modern, High Quality & Beautiful, A Gift Within a Gift, Easy to Use (Once Learned), Slightly Premium/Niche, Culturally Appreciative

Copy Examples

• •Headline: Wrap with Love, Not Waste. Body: Discover Shiki Wrap: beautiful, reusable fabric gift wrap made from recycled materials. Effortlessly elegant, endlessly reusable. Make your next gift a statement of care for them and the planet. #SustainableGifting #FuroshikiFun
• •Headline: Goodbye Paper, Hello Gorgeous! Body: Tired of torn paper and sticky tape? Shiki Wrap’s stretchy, eco-friendly fabric makes wrapping any gift a breeze. Stunning designs, zero waste. It's the gift that keeps on giving! Shop our new collection. [Link] #ShikiWrap #EcoChic
• •Headline: The Art of Mindful Gifting. Body: Inspired by ancient Japanese tradition, Shiki Wrap offers a beautifully simple way to present your gifts. Learn easy Furoshiki techniques with our vibrant, recycled fabric wraps and turn every occasion into a cherished memory. #ReusableWrap #GiftedBeautifully
• •Headline: Odd Shapes? No Problem! Body: Bottles, toys, or uniquely shaped treasures – Shiki Wrap’s flexible fabric contours beautifully around anything. Ditch the frustration of paper and embrace the simple elegance of reusable wraps. Watch our quick tutorial! [Link] #EasyGiftWrap #SustainableStyle
• •Headline: More Than Just a Wrap. It’s a Value. Body: Each Shiki Wrap is a commitment to beauty, sustainability, and a brighter future. Made in the USA from recycled plastics, it’s a gift for your loved ones, and a gift to our Earth. Join the movement. #ShikiWrapValues #EcoFriendlyLiving