Brand Tone

friendly, heartwarming, and relatable

Brand Values

• •Passion for the Breed
• •Community Building
• •Quality and Customer Satisfaction
• •Joy and Happiness

Best Practices

• •Embrace "Pet-Parent" Language: Use terms like "fur baby," "paw-rent," and "four-legged family member" to create a relatable and affectionate tone.
• •Incorporate Lighthearted Humor: Use puns and witty observations about Shih Tzu behavior to connect with your audience on a personal level.
• •Encourage User-Generated Content: Feature customer photos and stories to build a sense of community and authenticity.
• •Maintain a Positive and Upbeat Voice: Keep the tone cheerful and celebratory, focusing on the joy and love that Shih Tzus bring to people's lives.
• •Be Consistent Across All Channels: Ensure that the brand's voice is consistent on the website, social media, email marketing, and customer service interactions to build a strong and recognizable brand identity.

Social Perception

charming and trustworthy brand for high-quality, breed-specific merchandise

Copy Examples

• •Warning: May spontaneously start talking about my Shih Tzu. Our new 'Shih Tzu Obsessed' tee is perfect for the proud dog parent who can't help but gush about their furry best friend. Wear your heart on your sleeve (literally!).
• •Your morning coffee just got a whole lot cuter. Customize our new ceramic mug with your Shih Tzu's name and a charming illustration. It 's the perfect way to start your day with a smile and a wagging tail.
• •Santa's little yelper deserves something special this year! Find the paw-fect gift for the Shih Tzu lover in your life with our holiday collection. From cozy blankets to festive bandanas, we have everything you need to make their season bright.
• •Look at this little face! We love seeing our products in their happy homes. Thanks to [customer's username] for sharing this adorable shot of their fur baby enjoying our 'Shih Tzu Palace' pillow. Share your pics with #ShihTzuGifts for a chance to be featured!
• •A little gift for your best friend. Because let's be honest, they deserve it. For a limited time, get 15% off all toys and accessories. Spoil your Shih Tzu and watch the happy wiggles commence!