Brand Tone

Innovative & Futuristic, Enthusiastic & Passionate, Solution-Oriented & Productive, Approachable & Fun, Ambitious & Visionary

Brand Values

• •Innovation
• •Efficiency & Productivity
• •Accessibility & Enhanced Mobility
• •User Experience & Intuition
• •Pushing Limits & High Performance
• •Safety
• •Reconnection with Environment

Best Practices

• •Focus on "Effortless Speed and Enhanced Experience": Continuously emphasize how Moonwalkers make walking faster *and* more enjoyable, not just a utility but an upgrade to a daily activity. Frame it as enhancing a natural human movement.
• •Highlight Innovation with Clarity: Talk about the AI and robotics in a way that is exciting but also understandable. Avoid overly technical jargon unless addressing a technical audience. Emphasize the "smart" aspect that adapts to the user.
• •Show, Don't Just Tell – Visually and through Stories: Use dynamic videos and user testimonials across social media to demonstrate the product in action and showcase real-world benefits and enjoyment. Focus on the feeling of "gliding" or walking on an airport moving walkway.
• •Acknowledge and Address (Subtly or Directly) Evolution: As the product evolves (e.g., lighter, quieter models like Aero and X), incorporate these improvements into messaging to show responsiveness to feedback and continuous innovation. This builds trust and shows the brand is listening to early adopter critiques about weight or noise.
• •Maintain an Ambitious yet Grounded Vision: While conveying the big picture of transforming urban mobility and making cities more walkable, ensure messaging also connects to tangible, everyday benefits for individual users – whether it's a faster commute, more efficient work, or simply a more fun way to get around.

Social Perception

Intriguing & Novel, Potentially Game-Changing for Niche Uses, Skepticism & Practicality Concerns, Mixed Reviews on Execution, High Price Point Barrier, Positive Outlook on Future Iterations, Generally Positive Media Coverage

Copy Examples

• •Headline: Walk Smarter, Not Harder. Body: Introducing Moonwalkers by Shift Robotics. Glide through your day at 250% your normal walking speed. It’s not science fiction, it’s your new commute. #ShiftRobotics #FutureOfWalking
• •Headline: Your Warehouse Just Got a Speed Boost. Body: Equip your team with Moonwalkers and watch productivity soar. Cover more ground, effortlessly. Shift Robotics – Revolutionizing how work gets done on foot. #WorkplaceInnovation #LogisticsTech
• •Headline: Fall in Love with Your City All Over Again. Body: Moonwalkers let you explore further, see more, and reclaim your time – all while enjoying an effortless, AI-powered glide. Rediscover your surroundings at your perfect pace. #UrbanMobility #ExploreMore
• •Headline: The Future of Footwear is Here. And it’s FAST. Body: Shift Robotics presents Moonwalkers: intelligent, robotic shoes that adapt to your stride, multiplying your speed and shrinking your travel time. Step into tomorrow. #AIshoes #TechInnovation
• •Headline: Less Rush, More Rush. Body: Transform your daily walk into an exhilarating glide with Moonwalkers. Effortless speed, intuitive control, and a whole new way to move. Why just walk when you can Moonwalk? #GetMovingFast #PersonalMobility