Brand Tone

Nurturing, Authentic, and Evocative

Brand Values

• •Well-being and Relaxation
• •Natural Ingredients and Quality
• •Handcrafted and British Made
• •Family Business and Community
• •Sustainability and Eco-Friendliness
• •Customer Experience and Legacy
• •Ethical Practices

Best Practices

• •Connect back to the meaning of "Shifa" where appropriate to reinforce authenticity and quality.
• •Use metaphors related to nature, gardens, and peaceful experiences to create an immersive feel.
• •Share stories behind collections or the inspiration from nature, as seen in their "Meet the Makers" section.
• •Highlight the hand-poured and handcrafted nature of the products to emphasize the care and attention to detail.
• •Incorporate relevant hashtags like #ShifaAromas, #GiftOfWellbeing, #HandmadeWithLove, #PersonalisedGifts, #ScentedJoy, and #YorkshireMade to increase visibility and brand recognition.

Social Perception

High-quality, aesthetically appealing, connected to nature and well-being, trustworthy and authentic, luxurious and crafted with care.

Copy Examples

• •"Indulge in the healing aromas of our handcrafted candles, made with natural ingredients and poured with love in Yorkshire."
• •"Discover the 'Take Time to...' collection, designed to foster relaxation and create a peaceful sanctuary in your home."
• •"Experience the evocative scents of our diffusers, inspired by the vibrant gardens and natural landscapes of England."
• •"Meet Jabar and Nafeesa, the founders of Shifa Aromas, a family-run business dedicated to crafting high-quality, sustainable products that promote well-being."
• •"Give the Gift of Well-being with our personalized hampers, filled with natural, handcrafted aromas to soothe the mind and body."