Brand Tone

Nostalgic, Passionate, Community-Focused, Local, Authentic, Quality-Driven, Enthusiastic, Engaging, Informal, and Friendly.

Brand Values

• •Celebrating Sports History (especially Philadelphia)
• •Supporting Local Community & Artists
• •Quality & Authenticity
• •Customer Service
• •Passion for Sports

Best Practices

• •Embrace Philadelphia-Specific Lingo & References (Authentically): Use terms and references that resonate with local Philadelphia sports fans (e.g., "Jawn," specific stadium names, beloved player nicknames). This shows an understanding and shared passion.
• •Highlight Local Artists & Community Connections: Whenever a product is a collaboration or a portion of sales supports a local cause, make sure to feature this in the copy. It reinforces the "community-focused" value.
• •Weave in Historical Context: Connect products to specific eras, players, or historical moments in Philadelphia sports. This taps into the "nostalgic" and "passionate about sports history" aspects of the brand.
• •Maintain a Friendly, Conversational, and Enthusiastic Voice: Write as if you're talking to a fellow fan. Use approachable language, express excitement, and invite interaction, mirroring the good customer service people experience in-store.
• •Focus on Quality and Uniqueness: Emphasize the craftsmanship of "Shibe Originals," the quality of the materials (e.g., "super-soft tees"), and the distinctiveness of the designs, setting them apart from generic sportswear.

Social Perception

Positive customer experiences, Go-To for Unique & Vintage Philly Sports Gear, Community-Minded, Quality Products, Slight Concerns on Price/Inventory, Trusted Local Business.

Copy Examples

• •Instagram Post (Image: Retro-style Eagles t-shirt): "Throw it back to the days of grit and glory at the Vet! 🦅 Our latest Shibe Original, designed by a Philly artist, captures that unbeatable '70s Eagles spirit. Soft, comfy, and packed with history. Grab yours and wear your pride! #ShibeVintageSports #FlyEaglesFly #PhillyMade #VintageSports"
• •Facebook Ad (Targeting Philadelphia sports fans): "Remember cheering for the Phightins at the old stadium? Relive those epic moments with our exclusive vintage Phillies collection. From classic caps to super-soft tees celebrating legendary players. We're Philly fans, just like you, bringing history to your wardrobe. Shop now and support local! #ShibeVintageSports #Phillies #PhiladelphiaSports #RetroStyle #SupportLocalPHL"
• •Product Description (for a new 76ers item): "It’s more than just a t-shirt; it’s a piece of Sixers history. Designed right here in Philly, this super-soft tee features a legendary moment every true fan will recognize. We’re passionate about our city's teams and work with local artists to bring you unique gear you won’t find anywhere else. Wear the legacy. #ShibeVintageSports #76ers #HereTheyCome #PhillyBasketball #LocalArt"
• •Email Newsletter Snippet (Announcing a new collection): "Hey Philly Sports Fam! Get ready to represent the Broad Street Bullies like never before. Our new Flyers vintage-inspired line just dropped, featuring artwork by a local talent and the quality you’ve come to expect from Shibe. Because celebrating our teams' history is what we do best. Check it out and tell us your favorite memory! #ShibeVintageSports #Flyers #LGBF #PhillyHockey #VintageHockey"
• •Twitter Post (Engaging with fans): "Debate time, Philly! What's the most iconic moment in our city's sports history? We've got a few favorites (and a t-shirt for most of 'em 😉). Share your thoughts! Let's talk Philly sports. #ShibeVintageSports #PhillySportsTalk #VintagePhilly #CommunityLove"