Tono de Marca

A hybrid of personal and aspirational (on the website) and direct and sales-driven (on social media). It features emotive language, aims to empower, is often fast-paced, uses colloquialisms, and includes urgent calls to action.

Valores de Marca

• •Empowerment
• •Passion
• •Curation
• •Affordability

Mejores Prácticas

• •Bridge the Aspiration-Reality Gap: Ensure the aspirational language used on the website ('curated', 'passion') is reflected in the actual customer experience. The copywriting should set realistic expectations for shipping and product quality to avoid the kind of backlash seen in reviews.
• •Unify the Voice: While the tone can be adapted for different platforms, the core values of 'empowerment' and 'passion' should be present everywhere. Even in a quick, sales-driven TikTok post, a phrase like 'hecho para que te sientas increíble' (made to make you feel incredible) can reinforce the brand's core message.
• •Use Storytelling in Product Descriptions: Instead of just listing features, tell a mini-story about how the garment makes the wearer feel. Connect the product back to the core values (e.g., 'This isn't just a dress, it's a confidence boost').
• •Turn Negative Feedback into Proactive Copy: Address potential concerns head-on in the copy. For example, in the shipping policy or FAQ, be transparent about potential delays and clearly explain the return process. This builds trust and shows the brand is listening.
• •Empower with Information: The value of 'empowerment' should extend to the shopping experience. Create clear, detailed sizing guides, use high-quality photos from multiple angles, and write descriptive product details. This empowers the customer to make an informed decision, reducing the likelihood of returns and dissatisfaction.

Percepción Social

Polarized: on one hand, perceived as a trendy, engaged, and accessible online boutique, especially on TikTok. On the other hand, it faces serious concerns about customer experience, particularly regarding product quality, shipping times, and return policies, leading to a perception of being a potentially unreliable vendor.

Ejemplos de Copy

• •For a New Dress (Instagram/TikTok Post): The dress everyone wants. Born from a dream, made for you. Feel powerful, feel unique with our new 'Sofia' dress. Selected in detail to make you shine with every step. Don't miss out! Link in bio.
• •For a Sales Promotion (Email/Website Banner): Your look, your power, your price. Because dressing how you dream shouldn't cost a fortune. Discover our 'low cost' section with items up to 40% off. Dress sexy, feel empowered. Limited time promotion.
• •For a "Packing an Order" Video (TikTok Caption): Lucia's order is on its way! ✈️ Thank you for being part of this dream. We love seeing how our 'Bomba' jumpsuit arrives in your closets. Want to be next?
• •About Us Snippet (Social Media Bio): Shezaneshop: More than clothes, a passion. ✨ Fashion for powerful women. We were born from a dream and now we dress yours. 24/72h shipping throughout Spain.
• •For a Jumpsuit (Product Description): The jumpsuit that will make you feel invincible. Designed for the woman who doesn't ask for permission. This jumpsuit adapts to your figure, gives you confidence, and prepares you to conquer the day (and night). Because we know finding the perfect size is key, check our size guide and get it right the first time.