Brand Tone

friendly, engaging, and community-focused

Brand Values

• •Community
• •Customer Service
• •Fun and Enjoyment
• •Fashion and Style
• •Affordability/Value
• •Quality
• •Family-Oriented
• •Empowerment

Best Practices

• •Embrace a Conversational Style: Write as if you're talking to a friend. Use contractions, questions, and an approachable vocabulary.
• •Highlight Community: Regularly mention and engage with your "BFFs" or online family. Use inclusive language like "we" and "us."
• •Inject Enthusiasm: Use positive adjectives and exclamation points (sparingly) to convey excitement about products and the shopping experience.
• •Focus on Empowerment and Fun: Frame product descriptions and posts around how items will make customers feel good, confident, and ready to enjoy themselves.
• •Be Authentic and Relatable: Share behind-the-scenes glimpses or relatable shopping moments to further build a connection with the audience.

Social Perception

Customers perceive SheWonThis as more than just an online boutique; they see it as a community where they feel like family. They appreciate the friendly atmosphere, the quality of the products, and the enjoyable shopping experience, particularly the live sales. The brand is seen as a "good family owned business" that provides great customer service and fun, fashionable items.

Copy Examples

• •Join our BFF community tonight for a live sale! 🛍️ We've got new arrivals that are SO fun, you won't want to miss out on feeling fabulous! #SheWonThisStyle #OnlineBoutiqueFun
• •Your closet called, it's begging for these new [Product Name]! 😉 Grab yours before they're gone and get ready to feel amazing. Great style, great prices, and a whole lot of fun – that's the SheWonThis promise! ✨
• •We're more than just a boutique, we're a family! ❤️ Thank you for being part of our amazing community. What are you hoping to snag in our next drop? Let us know below! 👇 #SheWonThisFamily #CustomerLove
• •Unlock your most stylish and confident self! Our latest collection is handpicked to make you feel empowered and fabulous, every single day. Discover your new favorite outfit at SheWonThis.com! #EmpoweringWomen #FashionFinds
• •Spotted: Your new favorite [Accessory Type]! 😍 These beauties are just in and perfect for adding that extra sparkle to your look. Shop now and get ready for the compliments to roll in! #SheWonThis #TrendyAccessories