Brand Tone

Empowering, rebellious, and raw. It speaks directly with an unapologetic, intuitive, and occasionally provocative voice, challenging conventional business norms and 'hustle culture'. It fosters an intimate, frank conversation, like sharing secrets within a trusted circle.

Brand Values

• •Authenticity & Sovereignty
• •Rebellion & Disruption
• •Community & Sisterhood
• •Intuition & Inner Wisdom
• •Courage & Vulnerability

Best Practices

• •Embrace the "Us vs. Them" Narrative: Frame your copy to position the brand against conventional, soulless business culture. Use phrases like "for the women who are done with..." or "if you're tired of..." to create an immediate sense of alliance with the target audience.
• •Use the Brand Lexicon Consistently: Regularly integrate core brand words such as "untamed," "sovereignty," "wild," "unapologetic," "pack," and "rebellion" to reinforce the brand's unique identity and create a shared language with your community.
• •Speak Directly and Intimately: Write as if you are speaking to one person, using a confident, conspiratorial, and deeply personal tone. Ask provocative questions and challenge the reader's assumptions.
• •Marry the Mystical with the Practical: Balance the empowering, spiritual language with clear outcomes. While you sell the feeling of freedom and authenticity, ensure you also mention the practical results, such as clarifying brand voice, refining offers, and attracting soulmate clients.
• •Be Bold and Unfiltered: Do not shy away from using strong, evocative language, including profanity where appropriate for the brand's voice. This reinforces the value of authenticity and rebellion, attracting clients who are tired of polished, corporate-speak and crave a raw, honest connection.

Social Perception

Perceived as a powerful, transformative space for female entrepreneurs. Clients deeply resonate with its message of ditching performance-based business practices for soulful alignment. Founder Kylie Patchett is seen as a mindset mentor. The brand fosters a strong sense of identity and belonging, with the 'She-Wolf' imagery aligning with strength, ferocity, and protective instincts.

Copy Examples

• •They told you to build a business that's 'professional.' They told you to follow the seven-figure blueprint. They told you to hustle harder. We call BS. Your power isn't in their rules; it's in your wild, untamed truth. Ready to let the wolf lead? Our 'POTENT' mastermind is where the rebellion begins. Link in bio.
• •Your business doesn't need another strategy. It needs your soul.
• •Stop performing. Start leading. Build a business that feels less like a cage and more like a calling. This is business done the She Wolf way: with guts, grace, and unapologetic power.
• •Tired of the business advice that feels like it was written for a boardroom you don't belong in? The 'Wild + (finally fcking) Free' podcast is your weekly dose of truth, tears, and taking back your power. Tune in and come home to yourself.
• •For the woman who knows she's meant for more than burnout and bland messaging. For the rebel, the creative, the disruptor. If you're done with business-as-usual and ready to build a legacy from your deepest truth, you belong in our pack. Discover the She Wolf Co-llective.