Brand Tone

witty, unapologetic, empowering, relatable, and humorous. It's also bold, fierce, and supportive

Brand Values

• •Authenticity
• •Empowerment
• •Humor & Relatability
• •Giving Back/Social Justice
• •Inclusivity & Support
• •Boldness/Fearlessness

Best Practices

• •Embrace the "Unapologetic Wit": Always inject humor, sass, and relatable honesty into the copy. Don't be afraid to be bold and a little edgy, reflecting Brittany Wolf's "spicy" personality.
• •Speak Directly to Your "Pack": Use inclusive and empowering language that makes the customer feel like part of the SHEWOLF community (e.g., "fellow badass," "Happy Baddies Everywhere").
• •Weave in Core Values Naturally: Subtly (or not so subtly) reinforce values like empowerment, authenticity, and support for social causes in product descriptions, social media captions, and email marketing.
• •Keep it Real and Relatable: Draw from everyday frustrations, small victories, and the authentic experiences that inspired the brand, like those shared by the founder. This makes the brand feel genuine.
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on Instagram, Facebook, product packaging, and customer service interactions. Create a simple brand voice guide if needed to help maintain this consistency.

Social Perception

SHEWOLF is perceived very positively by its customers and the public familiar with the brand. Customers frequently express that the brand's messaging and products "get them" and articulate their own feelings and experiences.

Copy Examples

• •Instagram Post for a New Sticker: Adulting is hard. Coffee helps. So does this sticker that says what we're all thinking. Slap it on your laptop, water bottle, or that pile of bills you're ignoring. Link in bio to snag yours, you glorious disaster. 😉 #SHEWOLFdesigns #RelatableAF #StickerSwag #Unapologetic #Adulting
• •Facebook Ad for "Designs that Donate" Collection: Want to wear your values AND look badass doing it? ✨ Our 'Designs that Donate' collection lets you do both. Every purchase helps us support kick-ass organizations fighting for reproductive justice & LGBTQ+ equality. Because giving a damn is always in style. Shop the collection now and make a statement (and a difference!). [Link] #SHEWOLF #DesignsThatDonate #Feminist #LGBTQally #MakeADifference
• •Website Banner for a Holiday Promotion: Survive the Holidays? You deserve a medal. Or at least some fiercely witty gear. Treat yourself (or your equally awesome bestie) to some SHEWOLF goodness. Because you've earned it. Shop now for unapologetically cool gifts! #SHEWOLFgifts #TreatYourself #BadassGifts #FunnyStuff
• •Product Description for a "Didn't Say What I Really Thought" Pin: For every time you've smiled sweetly while mentally composing a savage comeback. This pin is your tiny trophy for exceptional self-control (or for just being too tired for the drama). Wear your unspoken thoughts with pride. Perfect for your jacket, bag, or that coworker who *really* needs the hint. High-quality enamel with a secure backing, because your sass shouldn't fall off. #SHEWOLFpins #UnapologeticAF #SassyAndClassy #RelatableHumor
• •Email Subject Line for a New Collection Launch: 🔥 Fresh SHEWOLF Gear Just Dropped (You're Welcome) Body Teaser: Hey Badass, Ready to upgrade your vibe? We just unleashed a new collection of goodies that are as unapologetically awesome as you are. Click here before they're gone! [Link]