Brand Tone

Luxurious, Expert, Compassionate, Empowering

Brand Values

• •Quality & Craftsmanship
• •Expertise
• •Customer Experience (Personalized & Discreet)
• •Luxury
• •Innovation & Revolutionizing the Industry
• •Compassion & Support

Best Practices

• •Always Emphasize Luxury and Exclusivity: Use sophisticated language, highlight premium materials (e.g., "100% European human hair," "finest strands"), and describe the experience in elevated terms ("exclusive," "elegant," "artisanal," "masterpiece").
• •Showcase Expertise and Authority: Reference years of experience, the skill of stylists ("master artisans," "industry's most sought-after experts"), and the meticulous process behind creating each wig. Position the brand as a knowledgeable leader.
• •Communicate with Compassion and Empathy: Especially when addressing sensitive topics like hair loss, use a warm, understanding, and supportive tone. Highlight privacy, personalized care, and the goal of restoring confidence.
• •Focus on Empowerment and Transformation: Frame the product not just as a wig, but as a tool for clients to feel beautiful, confident, and like themselves. Use aspirational language that speaks to positive emotional outcomes.
• •Maintain Visual and Verbal Consistency: Ensure that the language used in all communications (website, social media, ads, client interactions) aligns with the high-quality, elegant visuals associated with the brand. Create and adhere to brand messaging guidelines.

Social Perception

High-End & Aspirational, Trusted by Some for Specific Needs

Copy Examples

• •Headline: Rediscover Your Radiance. Experience the Shevy Difference. Body: At Shevy, we believe your hair is an extension of your unique story. For over 30 years, our master artisans have meticulously handcrafted the world's finest European hair wigs, creating unparalleled comfort, confidence, and a look that is undeniably you. Book a private consultation and let our experts guide you to your perfect Shevy. (Tone: Luxurious, Expert, Reassuring)
• •Headline: The Art of Hair, The Science of Confidence. Body: Each Shevy wig is more than just hair; it's a masterpiece of artisanal skill and dedication. Sourced from the highest quality European hair and customized to your exact desires, we provide not just a wig, but a renewed sense of self. Especially for our clients navigating hair loss, we offer a sanctuary of support and discretion. (Tone: Expert, Compassionate, Luxurious)
• •Headline: Your Journey, Your Shevy. Crafted with Care, Worn with Pride. Body: We understand that choosing a wig is a personal journey. Our dedicated New York salon offers an exclusive, elegant, and personal experience, ensuring your utmost privacy and comfort. From initial consultation to final styling, our compassionate experts are here to support you every step of the way. (Tone: Compassionate, Personal, Luxurious)
• •Headline: Uncompromising Quality, Unforgettable Style. That's the Shevy Promise. Body: Investing in a Shevy wig means investing in decades of expertise and a commitment to enduring quality. Our 100% European human hair wigs are designed to look and feel exquisitely natural, empowering you to step out with grace and assurance every day. (Tone: Expert, Luxurious, Empowering)
• •Headline: Beyond a Wig. It's a Shevy. Body: For the woman who seeks the exceptional. Shevy offers a bespoke wig experience, blending timeless craftsmanship with modern artistry. Discover the iconic difference in our Brooklyn atelier or through a personalized virtual consultation. (Tone: Luxurious, Sophisticated, Exclusive)