Brand Tone

Authentic & Passionate, Knowledgeable & Experienced, Community-Oriented, Direct & Practical, Ethical (within trapping norms)

Brand Values

• •Quality
• •Effectiveness/Success
• •Honesty & Integrity
• •Authenticity
• •Education & Sharing
• •Tradition/Heritage

Best Practices

• •Stay True to Your Roots: Always reflect the genuine passion for trapping and the outdoors. Authenticity resonates with the target audience.
• •Focus on Effectiveness and Quality: Highlight how the products help trappers succeed. Use specific examples and testimonials where possible.
• •Be Educational and Informative: Share knowledge, tips, and experiences. This builds authority and trust within the community.
• •Foster Community: Encourage interaction, share stories (both yours and your customers'), and acknowledge the heritage and evolving nature of trapping, including the role of women.
• •Be Mindful of Broader Perceptions (While Staying Authentic): While the primary audience is the trapping community, be aware of how content might be perceived by others. Emphasize responsible and ethical trapping practices where appropriate, without diluting the core message to your dedicated customers.

Social Perception

Positive within the Trapping Community, Empowering for Women in Trapping, Controversial to Anti-Trapping Audiences

Copy Examples

• •Headline (Product - Black Widow Setters): "Set Your Line Faster & Safer. Black Widow One-Handed Setters - Strength You Can Rely On."
• •Social Media Post (YouTube Video Promo): "Ever wondered how to handle a non-target catch? Sarah from SheTraps shares her experience and tips for a safe release. Watch and learn from the trapline! #SheTraps #TrappingLife #EthicalTrapping #WildlifeManagement [link to video]"
• •Product Description (Heartbreaker Bait): "Stop predators in their tracks. Our Heartbreaker Bait is a field-proven formula that draws them in and keeps them committed. Hand-made with quality ingredients for a successful and confident season. Because your trapline deserves the best."
• •Website About Us Snippet: "SheTraps isn't just a store, it's a passion. Born from years on the trapline, we craft quality, handmade baits and lures designed for one thing: your success. We're building our community on honesty, integrity, and a shared love for the outdoors."
• •Instagram Post (Lifestyle): "Sunrise on the trapline – nothing beats it. Sharing the journey, the challenges, and the successes. What are you hoping to catch this season? Tell us below! 👇 #TrappingAdventures #SheTraps #OutdoorLifestyle #WomenWhoTrap"