Brand Tone

fun, confident, authentic, relaxed, and approachable

Brand Values

• •Self-Expression & Confidence: Empowering women to express themselves and feel confident. The brand is "all about being unapologetically you!"
• •Comfort & Ease of Wear: Prioritizing relaxed fits and clothing that is easy and comfortable to wear. Their two main design values are "is it easy wearing?" + "do I feel awesome?”
• •Inclusivity & Age Positivity: Celebrating women at any age and aiming to make them feel empowered. They offer sizing up to Australian size 22 in some items.
• •Affordable Style & Value: Providing trendy and stylish clothing at reasonable prices with regular promotions.
• •Authenticity: Stemming from the founder's personal experience and desire to create clothing she herself would want to wear.

Best Practices

• •Embrace a Conversational & Friendly Voice: Use relatable language, address the audience directly (e.g., "you gals," "babe" where appropriate and authentic to the platform, like TikTok). Keep it light, positive, and engaging.
• •Highlight Confidence & Self-Expression: Craft copy that empowers and inspires. Use strong, positive affirmations and encourage individuality. Focus on how the clothes make the wearer *feel*.
• •Emphasize Comfort & Ease: Continuously weave in messages about relaxed fits, easy-to-wear styles, and the practicality of the clothing for everyday life.
• •Be Authentic & Relatable: Share the brand story, customer experiences, and maintain a genuine connection with the audience. Avoid overly formal or corporate language. The founder's personal journey is a strong asset here.
• •Maintain Visual & Verbal Consistency: Ensure that the playful, confident, and relaxed tone is reflected not just in text but also in imagery, video content, and interactions across all platforms (website, social media, customer service). For example, user-generated content and "Tryon's & Trivia" fit this well.

Social Perception

Customers generally perceive SHE STREET positively, appreciating the unique styles, comfort, and fit of the clothing. They are seen as a go-to for "relaxed, cool shapes." The brand is recognized for making women feel good and confident in their attire. There's an appreciation for the vibrant colors and the versatility of the garments. The brand is viewed as offering good value for money and responsive customer service. SHE STREET is recommended in online communities for women looking for flattering options, especially for curvy body types.

Copy Examples

• •Stop the scroll! 🛑 Your new favorite 'feel-good' outfit just landed. Effortless style, maximum confidence. Be unapologetically YOU. Shop the latest drop now! #SheStreetStyle #ComfortIsQueen
• •Leopard print is our neutral, and comfort is our mantra. 😉 Dare to be bold, comfy, and totally fabulous with SHE STREET. Ready to rock your everyday? #BeUnapologeticallyYou #StreetStyleVibes
• •Hey gorgeous! ✨ Tired of 'nothing to wear' days? Our latest collection is packed with easy-to-wear pieces that make you feel amazing, instantly. Because life's too short for boring clothes! #SheStreet #EasyWearing #FeelGoodFashion
• •From coffee runs to sunset drinks, do it all in style that feels as good as it looks. SHE STREET: For every version of you. What vibe are you today? #MySheStreet #VersatileStyle #ConfidentYou
• •Join the SHE STREET tribe! 💃 We're all about celebrating YOU, at every age, in every beautiful shape. Discover relaxed fits, a touch of edge, and a whole lot of awesome. #SheStreetSquad #EmpoweredWomen #AussieFashion