Brand Tone

Supportive and Empowering, Practical and Informative, Friendly and Approachable, Quality-Conscious, Value-Oriented

Brand Values

• •Supporting Small Businesses
• •Female Empowerment/Woman-Owned
• •Quality Products
• •USA Manufacturing (for elastics)
• •Customer Service/Appreciation
• •Practicality and Efficiency

Best Practices

• •Embrace "Small Business" Kinship: Consistently use language that resonates with small business owners – acknowledge their challenges, celebrate their successes, and position SheShips as a partner. (e.g., "fellow small businesses," "your hustle").
• •Highlight "Woman-Owned" Proudly but Naturally: Weave this into the narrative where relevant, appealing to a sense of community and shared identity without overdoing it. It’s a value and a differentiator.
• •Keep it Clear, Practical, and Helpful: Focus on how the products solve problems or make tasks easier. Use straightforward language, and consider incorporating tips or brief advice in social media posts, similar to their blog content.
• •Inject Personality – Friendly & Approachable: Use positive, encouraging language. Don't be afraid of a little informality or even an emoji where appropriate (especially on platforms like Instagram), reflecting the "cute shipping supplies" aspect.
• •Maintain a Focus on Quality and Value: Reiterate the "high-quality" and "affordable" aspects of the supplies, ensuring customers understand they are getting a good deal without compromising on the protection of their shipped goods.

Social Perception

Helpful partner for small businesses, particularly those who value sourcing from a woman-owned company and potentially appreciate an American-made component (elastics). Connection to "Universal Elastic & Garment Supply Inc." suggests a background in manufacturing and supply, which could lend credibility. Clarity of their niche (shipping supplies for small businesses) is a positive.

Copy Examples

• •Headline: Ship with Confidence, Darling! ✨ Body: Being a small biz boss is tough enough. Let SheShips make your packaging pretty, practical, and perfectly priced. We're a woman-owned biz, just like yours, cheering you on with every poly mailer! #SheShipsSupport #SmallBizLove
• •Headline: Don't Let Packaging Pinch Your Profits! Body: Quality shipping supplies shouldn't break the bank. At SheShips, we offer affordable, durable, and (dare we say?) cute packaging to get your amazing products to your customers safely. Wholesale options available!
• •Headline: From Our LA Warehouse to Your Hustle. 📦 Body: Proudly offering high-quality elastics made in the USA and a wide range of essential shipping supplies. SheShips is here to help your small business thrive, one shipment at a time.
• •Headline: Level Up Your Unboxing Experience! Body: Your customers deserve the best, right down to the tape on the box. SheShips provides the shipping supplies that protect your products and reflect your brand's care. Let's make shipping simple!
• •Headline: Woman-Owned, Small-Biz Focused, Quality-Driven. Body: That's SheShips. We get what it takes to run a small business, and we're here with the reliable shipping supplies you need. Let's pack some success together!