Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Community-Focused and Inclusive, Empowering

Brand Values

• •Confidence
• •Style & Versatility
• •Community & Connection
• •Authenticity
• •Passion for Fashion
• •Customer Focus

Best Practices

• •Embrace "Golden" Language: Consistently use words like "golden," "shine," "radiant," "chic," and "confident" to reinforce the brand's core message and name.
• •Community First: Always address the audience as part of a community (e.g., "babes," "SGB girlies," "golden community"). Foster interaction and make them feel involved.
• •Keep it Positive and Uplifting: Ensure all copy, from product descriptions to social media replies, carries an encouraging, positive, and empowering tone.
• •Be Approachable and Friendly: Use conversational language, emojis where appropriate (especially on social media), and address customers in a warm, welcoming manner. Avoid overly formal or technical jargon.
• •Highlight Versatility and Authenticity: Continuously emphasize how the pieces are versatile for different women and occasions, and how they help build an authentic, personal style.

Social Perception

A welcoming, stylish, and supportive brand that helps women express themselves through fashion. The emphasis on being a "Latina-owned business" and supporting small businesses likely resonates positively with conscious consumers.

Copy Examples

• •Instagram Post (New Arrival): "Hello, sunshine! ☀️ Our new 'Effortless Daydream Dress' just dropped, and it's everything you need to feel confident and chic, from brunch with the babes to golden hour strolls. Versatile, neutral, and oh-so-you. ✨ Tap to shop and build your authentic wardrobe! #ShesGolden #BohoChic #NewArrival #StyleSavvy"
• •Email Subject Line (Sale): "You’re Golden ✨ Unlock [X]% Off Your Next Style Staple!" Email Body Snippet: "Hey Golden Babe, ready to elevate your style? We believe every woman deserves to feel effortlessly chic. For a limited time, discover your next favorite piece and shine a little brighter. Because you're not just shopping; you're joining a community of confident, style-savvy women. [Shop Now Button]"
• •Website Banner: "More Than Just a Boutique. It's a Vibe. ✨ Discover Versatile Styles. Feel Confident. Be Golden."
• •Pinterest Pin Description: "Boho-chic dreams are made of these. 🌾 Our latest collection features high-quality, neutral pieces perfect for your weekday hustle or weekend bliss. Style it your way and feel authentically golden! #ShesGoldenBoutique #VersatileStyle #EffortlessChic #FashionCommunity"
• •TikTok Video Concept Caption: "From passion project to your go-to for golden vibes! ✨ I'm Suzie, founder of She's Golden Boutique, and I'm so happy you're here! We're all about versatile, neutral styles that make you feel amazing. Thanks for supporting this Latina-owned small biz! 💖 #ShesGoldenBoutique #LatinaOwned #SmallBusinessLove #EffortlesslyStylish #GoldenVibes"