Tono de Marca

enchanting, whimsical, and heartfelt

Valores de Marca

• •Quality and Comfort
• •Exclusivity and Uniqueness
• •Preservation of Childhood Innocence
• •Creativity and Imagination
• •Customer-Centricity

Mejores Prácticas

• •Embrace Enchanting Language: Consistently use words and phrases that evoke a sense of magic, wonder, and fantasy. Terms like "magical," "enchanted," "fairytale," "dream," and "wonder" should be staples in the brand's vocabulary.
• •Focus on Feelings and Memories: The copy should not just describe the product, but the feelings and memories it will help create. Emphasize the joy, confidence, and magical moments the clothes will bring to a child's life.
• •Maintain a Warm and Heartfelt Tone: The brand's voice should always be warm, caring, and sincere. This builds a connection with the parent audience, who are making purchasing decisions based on love and care for their children.
• •Highlight Quality and Comfort in a Storytelling Format: Instead of just stating that the clothes are high-quality, weave this into the narrative. For example, "Crafted from the softest fabrics we could find, so her adventures are always comfortable."
• •Be Visually Descriptive: Use language that paints a picture. Describe the shimmer of a fabric, the twirl of a skirt, and the sparkle of an accessory to engage the senses and make the products feel more tangible online.

Percepción Social

The public perception of `sheselectric.mx` appears to be very positive. Customers see the brand as a provider of beautiful, high-quality, and comfortable clothing for young girls. The brand is associated with special occasions and creating lasting memories. The focus on magical and princess themes resonates well with their target audience of mothers and their daughters. The narrative of a small, local workshop adds a layer of authenticity and craftsmanship that is likely appreciated by consumers.

Ejemplos de Copy

• •Unlock a world of wonder with our new collection of enchanted dresses. Each stitch is a whisper of magic, and every fabric is a dream come true. Let her fairytale begin.
• •Making everyday moments magical. Our super soft and comfy dresses are perfect for grand adventures and cozy cuddles. ✨ #ShesElectricMX #ChildhoodMagic
• •A special treat for your little star! For a limited time, enjoy 20% off our entire Starlight Collection. Because every girl deserves to sparkle.
• •The finishing touch to her royal attire. Discover our collection of wands, crowns, and wings, and let her imagination take flight. 👑
• •From our small workshop with love, to her biggest adventures. We pour our hearts into creating unique pieces that celebrate the joy and wonder of being a girl. Thank you for being part of our story. ❤️