Brand Tone

Nurturing, Supportive, Authentic, Relatable, Knowledgeable, Experienced, Community-Focused, Positive, Upbeat

Brand Values

• •Natural Ingredients
• •Effectiveness & Quality
• •Customer-Centricity
• •Innovation & Legacy
• •Empowerment
• •Affordable Luxury & Philanthropy

Best Practices

• •Embrace Storytelling: Consistently weave in the founder's authentic journey and the brand's origins with natural ingredients. This reinforces authenticity and relatability.
• •Focus on "Nurturing Solutions": Frame product descriptions and benefits around solving customer pain points (dryness, breakage, detangling) in a supportive and understanding way. Use words like "nourish," "restore," "revitalize," "healthy."
• •Highlight Natural Efficacy: Emphasize the power and gentleness of natural ingredients. Explain *how* these ingredients (e.g., avocado, honey, plum extract) benefit specific hair types and concerns, showcasing knowledge.
• •Use Inclusive & Empowering Language: Speak directly to the target audience (especially those with curly, coily, and tightly textured hair) in a way that makes them feel seen, understood, and empowered to achieve their hair goals. Celebrate diverse hair textures.
• •Maintain an Optimistic & Encouraging Voice: Keep the tone positive and hopeful. Focus on the joy of a healthy hair journey and the beautiful results achievable with the right care, reflecting the "Happy Hair Starts Here!" mantra.

Social Perception

Trusted Brand, High-Quality Ingredients, Effective for Curl Definition and Moisture, Pleasant Scents & Textures, Staple/Holy Grail Products, Black-Owned Business Support, Community Voice

Copy Examples

• •Headline: Unlock Your Curls' True Potential. Naturally. Body: Tired of products that promise but don't deliver? Since 2007, Shescentit has been crafting non-toxic, fruit and herb-infused hair care that truly understands your texture. From our beloved Banana Brûlée Hair Mask to our game-changing Juicy Curls styler, discover the nurturing care your hair craves. Join our healthy hair journey.
• •Headline: From My Kitchen to Your Curls: A Story of Pure Ingredients. Body: When commercial products failed me, I turned to nature. Shescentit was born from a desire for effective, skin-friendly hair care. We still handcraft our formulas with the best ethically sourced ingredients, because we believe 'less is more' when it comes to what your hair needs to thrive. Experience the Shescentit difference.
• •Headline: Moisture That Lasts. Definition That Pops. That’s the Shescentit Promise. Body: Struggling with dry, brittle, or undefined curls? Our targeted collections, like the Sugarberry & Honey for Type 4 coils or the Plum Nectar & Agave for ultimate hydration, are designed to make your wash days easier and your styling joyful. Quality results, rooted in nature.
• •Headline: Your Healthiest Hair Journey Starts Here. Body: For over 15 years, we've been dedicated to innovation and creating superior hair care that delivers. Whether you have loose curls or tight coils, our expertly formulated products provide the moisture, strength, and nourishment your hair deserves. Happy Hair Starts Here!
• •Headline: Real Results, Real Ingredients, Real Love for Your Hair. Body: See what our community is saying! Thousands of healthy hair journeys powered by Shescentit. Our Avocado Moisturizing Conditioner has been a favorite since 2007 for a reason – it works! Discover your new holy grail today and embrace the beauty of your natural texture.