Brand Tone

Service-Oriented, Enthusiastic, Practical, and Friendly

Brand Values

• •Customer Satisfaction
• •Quality
• •Fairness
• •Service
• •Community Engagement
• •Support for Veterans

Best Practices

• •Prioritize Service Language: Always weave in phrases that emphasize customer care, support, and satisfaction (e.g., "we're here to help," "your satisfaction is our priority," "hassle-free").
• •Show, Don't Just Tell, Enthusiasm: Use exclamation points judiciously, share passion for the hobby, and speak as a fellow gamer. Reference the enjoyment of the hobby and the "epic" nature of the games.
• •Be Direct and Value-Oriented: Clearly state pricing benefits, special offers, and the quality of products for the cost. Avoid overly flowery or complex language when talking about deals or product practicalities.
• •Maintain an Approachable and Friendly Voice: Use conversational language (e.g., "you guys," "we love to chat"). Keep sentences relatively clear and to the point. Imagine you're talking to a fellow hobbyist at a convention.
• •Highlight Unique Selling Propositions (USPs) Consistently: Regularly mention key differentiators like the "Tina's Tiny Tanks" line, the special UK ordering service, veteran-printed lines, and custom painting/modeling services in relevant communications.

Social Perception

Positive among direct customers, Engaged with the Hobby Community, Potentially Limited Broader Awareness / Name Confusion, Seen as a Reliable Retailer

Copy Examples

• •Headline: Your Next Campaign Starts Here! Great Service, Fair Prices & All The Minis You Need. Body: At Sherwood Wargames, we're as passionate about your battles as you are! From an extensive range of 28mm figures to our custom painting service and Tina's Tiny Tanks, we're dedicated to getting you table-ready. Got a rare find in mind? We'll hunt it down!
• •Headline: Quality Minis, Zero Hassle. That’s the Sherwood Promise. Body: We believe in top-notch products without the premium price tag. Speedy shipping, dedicated customer support, and a commitment to your satisfaction – that's how we roll. Plus, explore our veteran-printed Tina's Tiny Troops line!
• •Headline: From Box to Battlefield – We’ve Got You Covered! Body: Whether you're building your first army or adding to a veteran force, find everything you need at Sherwood Wargames. Plus, let our professional painters bring your miniatures to life, or commission a custom terrain piece that'll be the envy of your club!
• •Headline: Don't See It? We'll Source It! Your Wargaming Ally. Body: Our mission is simple: to fuel your passion. That’s why we offer a special order service for those hard-to-get UK items, minus the hefty international shipping. If it's on your list, it's on our radar!
• •Headline: Meet Us at the Show & Check Out Tina's Tiny Tanks! Body: We love connecting with fellow wargamers! Catch Sherwood Wargames at upcoming events for great deals, a first look at new arrivals (like our popular and affordable Tina's Tiny Tanks!), and a good chat about all things tabletop. Can't make it? Our website is open 24/7!