Tono de Marca

Passionate & Enthusiastic, Educational & Authoritative, Trustworthy & Reliable, Community-Oriented

Valores de Marca

• •Education
• •Passion for the Outdoors
• •Quality and Durability
• •Legacy and Mentorship
• •Respect for Nature

Mejores Prácticas

• •Always connect the copy back to the 'why' of the brand h the love for the outdoors and the mission to educate. Use the founder's story to build authenticity.
• •The 'waterproof' and 'tear-proof' nature of the products is a key differentiator. This should be a recurring theme in product descriptions, ads, and social media posts.
• •Use an authoritative yet approachable tone. The copy should feel like it's coming from a knowledgeable and friendly mentor, not a faceless corporation.
• •Write directly to Scout leaders, Forest School teachers, parents of adventurous kids, and outdoor enthusiasts. Use language and scenarios that resonate with their specific needs and experiences.
• •Use visuals (photos and videos) of the products being used in their intended environment a rainy day, during a Scout meeting, on a family camping trip. The copy should complement these real-world scenarios.

Percepción Social

The brand is perceived as a credible, specialist brand; an authentic and valuable resource created by a genuine expert. It is seen as a dedicated provider for the outdoor education community.

Ejemplos de Copy

• •Finally, an outdoor book you can actually take outdoors. Muddy hands? Unexpected downpour? No problem. Our Outdoor Field Guide is 100% waterproof and tear-proof, designed for real-world adventures. Packed with everything from knot-tying to navigation, it's the ultimate companion for every Scout, hiker, and budding explorer. #SherwoodOutdoors #OutdoorEducation #Bushcraft #FieldGuide #Scouting
• •Turn any outdoor trip into a learning adventure. Want to teach your kids or your Scout troop essential outdoor skills with confidence? The Outdoor Field Guide was created by a Scout leader for just that. These easy-to-follow, waterproof guides make learning about nature interactive and fun. Empower the next generation of adventurers. Shop the guide now!
• •Knowledge for the Trail. Built for the Elements. Discover our collection of waterproof field guides and educational banners, created by outdoor experts to help you explore, learn, and lead with confidence.
• •Why I Spent Years Creating a Book That Could Survive a River... As a Scout leader, I saw countless paper guides get ruined by the British weather. I needed a resource my Scouts could rely on, rain or shine. That's why I created The Outdoor Field Guide. It’s more than a book; it’s years of passion and experience designed to be right there with you on every adventure. Read our story and see what's inside.
• •What's the one outdoor skill you wish you had learned as a child? For us, it was friction fire lighting! Our guide breaks it down step-by-step. #OutdoorSkills #BushcraftUK #SurvivalSkills