Brand Tone

Confident, Empowering, and Glamorous

Brand Values

• •Quality and Realism
• •Transformation and Confidence
• •Inclusivity and Versatility
• •Customer Empowerment

Best Practices

• •Lead with Confidence: Use strong, declarative sentences and an empowering tone, avoiding passive language. Emphasize investing in confidence, not just a product.
• •Speak the Language of "Glam": Consistently use words like "glam," "glow," "flawless," "fierce," and "slay" to reinforce brand identity and appeal to target aspirations.
• •Balance Aspiration with Realism: Ground the glamorous tone in real-world product benefits like ease of installation, natural appearance, and time-saving, supported by customer testimonials.
• •Use Emojis Strategically: Incorporate emojis like 👑, ✨, 🔥, and 😉 to add personality and connect with a social media-native audience, ensuring they enhance rather than replace the message.
• •Educate and Empower: Adopt a supportive, expert tone in guides, FAQs, and product descriptions, explaining the 'why' behind features to build trust and establish the brand as a credible authority.

Social Perception

The public and customer perception of SHE REAL GLAMMED is largely positive, centered on product effectiveness and quality. Customers express strong satisfaction, often becoming repeat buyers and advocates. The brand is seen as a reliable and trustworthy source for braided wigs, offering an aspirational yet accessible 'glam' look.

Copy Examples

• •Headline: The Crown You Adjust Yourself. 👑 Body: Stop waiting for a seat in the salon. Your throne awaits with our new 'ARI' braided wig. Effortless glam, zero wait time. Ready to rule your look? Tap to shop. #SheRealGlammed #BraidedWig #GoddessEnergy
• •Headline: Beyond Beautiful. Simply Real. Sub-headline: Discover wigs and lashes so natural, they'll have to ask. Your secret to effortless glam is here.
• •Subject: Psst... Your Next Glam Look Is On Sale. Preview Text: Don't just turn heads. Make them bow. Get 20% off our best-selling wigs for 48 hours only.
• •Caption: POV: You found the perfect braided wig that looks and feels like it grew from your scalp. ✨ Link in bio for the glow-up! #WigInstall #NaturalWig #ThisIsMyHairNow #SheRealGlammed
• •Headline: Tired of Bad Hair Days? We Don't Know Her. Body: With SHE REAL GLAMMED, every day is a perfect hair day. Our beginner-friendly, ready-to-wear braided wigs give you a flawless look in minutes. Join the thousands of women who switched to effortless glamour. Shop Now!