Brand Tone

Passionate & Enthusiastic, Practical & Solution-Oriented, Community-Focused & Relatable, Innovative & Design-Conscious, Friendly & Approachable

Brand Values

• •Innovation
• •Quality & Durability
• •Functionality & Practicality
• •Passion for Surfing
• •Community
• •Aesthetics & Design

Best Practices

• •Speak Like a Surfer (Authentically): Use common surf terminology and phrasing naturally, but avoid overdoing it to the point of caricature. The passion should feel genuine.
• •Focus on Solutions and Benefits: Clearly articulate how Gnarwall products solve specific problems for surfers (e.g., "save space," "extend gear life," "dry faster," "display your board safely").
• •Emphasize Quality and Design: Highlight the thoughtful engineering, durable materials, and aesthetic appeal of the products. These are key differentiators.
• •Foster Community: Encourage interaction, feature user-generated content, and write in a way that makes customers feel like they're part of the Gnarwall surf family. Use "we" and "you" to create a connection.
• •Maintain Enthusiasm: Let the genuine stoke for surfing and the products shine through in all communications. The tone should be upbeat, positive, and inspiring.

Social Perception

Gnarwall is perceived as a clever and niche brand that understands the needs of surfers. Customers appreciate the quality and ingenuity of the products, seeing them as worthwhile investments to protect and organize their valuable surf gear. The brand is seen as authentic and genuinely connected to the surfing community, rather than a faceless corporation. There's an appreciation for the blend of practicality with a design-forward approach, fitting well into a surfer's home or space.

Copy Examples

• •Instagram Post (Image: Clean setup with Gnarwall hanger): "Stop wrestling with that damp wetsuit! 🤙 Our [Product Name] Wetsuit Dryer gets you dry and ready for the next session, faster. More waves, less hassle. #Gnarwall #SurfGear #WetsuitCare #ProblemSolved"
• •Website Product Description Snippet: "Engineered by surfers, for surfers. The Gnarwall [Product Name] isn't just a hanger; it's peace of mind. Keep your prized board safe, secure, and showcased like the work of art it is. Maximize your space, protect your stick."
• •Facebook Ad Headline: "Your Board's New Best Mate. Gnarwall: Smart Storage For Serious Stoke."
• •Email Subject Line (for a promotion): "Score Epic Gear Savings! 🌊 Gnarwall Solutions Inside."
• •Blog Post Introduction: "We've all been there – the post-surf gear explosion. At Gnarwall, we're obsessed with finding smarter ways to live the surf life. That's why we designed solutions that not only work brilliantly but look damn good too."