Brand Tone

friendly, supportive, and inspiring

Brand Values

• •Organization and Productivity
• •Quality and Functionality
• •Creativity and Personalization
• •Customer Focus
• •Empowerment

Best Practices

• •Emphasize Empowerment and Support: Use language that encourages and uplifts users, positioning the planners as tools for achieving personal and professional goals.
• •Highlight Quality and Thoughtful Design: Continuously mention the premium materials (like paper quality) and the intentional, functional design aspects of the planners.
• •Maintain a Friendly and Approachable Voice: Write as if speaking to a supportive friend, offering advice and encouragement. Avoid overly formal or technical jargon.
• •Showcase Customization and Creativity: Regularly remind customers of the ability to personalize their planners, fostering a sense of ownership and creative expression.
• •Incorporate Testimonials and User Stories (with permission): Sharing positive experiences from other users reinforces the brand's value and builds social proof, aligning with the supportive community feel.

Social Perception

Positive Customer Feedback: She Plans generally receives highly positive reviews, with customers praising the planner quality, design, and effectiveness. Many reviewers identify as 'planner addicts' and express finally finding a system that works for them. Appreciation for Aesthetics and Quality: The 'dreamy' paper that doesn't bleed through, the 'neutral and clean design,' and 'beautiful covers' are frequently mentioned positive aspects. Community and Support: While not explicitly a primary focus, the brand's social media presence and some reviews hint at a supportive community of users. Growth and Recognition: The company, taken over by Andrea in the last couple of years (as of a late 2023 review), is noted for making 'amazing things with this business' and offering unique options not widely available elsewhere.

Copy Examples

• •Conquer your chaos and cultivate your dreams. Our 2025 planners are here to help you design a life you love, one beautifully organized day at a time.
• •More than just a planner, it's your partner in purpose. Discover the joy of intentional living with She Plans – where quality meets creativity.
• •Tired of planners that don't quite fit? Build your perfect system with our customizable inserts and stylish accessories. Your goals, your plan, your way.
• •Join a community of empowered women turning their aspirations into achievements. With She Plans, every day is a fresh start to create something amazing.
• •Experience the She Plans difference: luxurious paper, thoughtful layouts, and a touch of inspiration in every detail. Plan beautifully, live fully.