Brand Tone

Authentic, Passionate, and Artisanal

Brand Values

• •Family & Heritage
• •Quality & Excellence
• •Innovation
• •Local & Sustainable
• •Community & Collaboration

Best Practices

• •Always connect the product back to the brand's roots, mentioning the founder, the family farm, or the Yorkshire location, as this narrative is the strongest differentiator.
• •Describe the cheeses with rich, evocative, and sensory language such as 'creamy,' 'mellow,' 'complex,' 'rich,' and 'luxurious' to convey taste and quality, infusing the copy with the brand's passion for its craft.
• •Emphasize the artisanal process ('handmade,' 'hand-turned') and the unique, high-quality ingredients (local cow, sheep, and water buffalo milk) to highlight the 'how' and 'what,' justifying the premium positioning.
• •Leverage the brand's numerous awards as a credible mark of excellence, using phrases like 'award-winning,' 'judged Best English Cheese,' or 'named in the world's top 15' to build immediate trust and reinforce quality.
• •Maintain a personal and approachable tone that reflects the family-run nature of the business, engaging with customers warmly, sharing behind-the-scenes content, and using personal touches to foster a sense of community and connection.

Social Perception

The public perceives Shepherds Purse Cheeses as providing high-quality, delicious products, offering a premium customer experience, and being an authentic and trustworthy producer.

Copy Examples

• •From our family farm in Yorkshire to your table. ✨ Our Yorkshire Blue began as a dream to create the region's first blue cheese in 30 years. Today, it’s a national favourite. Handmade with local milk and matured for eight weeks, its creamy, mellow flavour is a story of passion in every bite. How do you enjoy yours?
• •Experience the exquisite. Our Buffalo Blue is a testament to our innovative spirit, handcrafted with rich, local water buffalo milk for a uniquely creamy texture and a bold, complex flavour. Each wheel is a piece of our family's passion for pushing the boundaries of artisan cheesemaking. An award-winning cheese for the true connoisseur.
• •A Taste of Tradition: The Story Behind Mrs. Bell's Blue
• •Handcrafted in the heart of Yorkshire since 1989. From our mother’s mission to create dairy alternatives to our daughters’ award-winning innovations, every cheese tells a story. Discover our family's passion for artisan cheese. 10% off your first order.
• •It’s more than cheese; it’s our heritage. Two generations, 400+ awards, and one family farm in Yorkshire. That's the passion inside every box of Shepherds Purse. #ArtisanCheese #Yorkshire