Brand Tone

Friendly and Approachable, Helpful and Informative, Positive and Empowering, Enthusiastic and Passionate, Community-Oriented

Brand Values

• •Inclusivity & Body Positivity
• •Customer Confidence
• •Expert Style Guidance
• •Quality and Functionality
• •Ageless Style
• •Community Engagement
• •Personal Connection

Best Practices

• •Always Prioritize the Customer: Frame messages around her needs, desires, and potential style challenges. Use "you" and "your" frequently.
• •Be Relatable and Authentic: Avoid overly technical fashion jargon. Share real-life style scenarios and solutions. Let the genuine passion for helping women shine through.
• •Empower, Don't Dictate: Offer suggestions and inspiration rather than strict rules. Focus on how clothing can make women feel good and express their personality.
• •Maintain a Positive and Encouraging Voice: Even when addressing style concerns, keep the tone uplifting and solution-oriented. Celebrate individuality.
• •Use Storytelling: Share the stories behind the designs, the brand's history, or customer transformations (with permission) to build a deeper connection and reinforce brand values. Incorporate video and visual storytelling as they currently do effectively.

Social Perception

Trusted Style Advisor, Advocate for Real Women, Community Hub, Positive and Uplifting, Knowledgeable and Experienced

Copy Examples

• •Headline: Rediscover Your Style, Reignite Your Confidence. ✨ Body: At Shepherd's, we believe fashion is for *every* body and *every* age. Let our friendly stylists help you find pieces that make you look and feel fabulous. Shop our new collection today!
• •Social Media Post: Tired of trends that don't get you? We get it! Our latest YouTube video is packed with real-woman styling tips for [specific item, e.g., 'the perfect spring dress'] that you can actually wear and love. Click the link in bio to watch and get inspired! #ShepherdsStyle #AgelessFashion
• •Product Description Snippet (for a versatile dress): From boardroom chic to weekend brunch, this dress does it all! Crafted for comfort and designed to flatter, it's the confidence-boosting piece your wardrobe has been waiting for. How will *you* style it?
• •Email Subject Line: Unlock Your Best Look Yet (We'll Show You How!) Email Body Teaser: Feeling stuck in a style rut? Our latest blog post shares 5 easy ways to refresh your look and embrace your unique shape. Plus, discover new arrivals perfect for your [season/occasion] adventures!
• •In-Store Signage/Website Banner: More Than Just Clothes. It's About Feeling Amazing. Your Style Journey Starts Here at Shepherd's.