Brand Tone

Empowering & Confident, Approachable & Friendly, Supportive & Inclusive, Positive & Energetic, Modern & Stylish, Trustworthy & Quality-Conscious

Brand Values

• •Self-Confidence & Empowerment
• •Customer Satisfaction
• •Quality
• •Inclusivity & Believing in Uniqueness
• •Comfort & Functionality
• •Local Pride
• •Continuous Improvement
• •Teamwork ("Grow Together as a Team")
• •Being Helpful ("Happy to Help")
• •Freshness & Adaptability

Best Practices

• •Lead with Empowerment: Start with messages that uplift and inspire confidence. Use words like "empower," "confidence," "believe," "celebrate," and "unique."
• •Maintain an Approachable & Friendly Voice: Use conversational language. Ask questions, use "you" and "we," and offer help (e.g., "Need help finding your size?"). Keep the tone positive and welcoming, like talking to a supportive friend.
• •Highlight Key Values Consistently: Regularly weave in mentions of "Made in Indonesia," "quality craftsmanship," "comfort," and "design for every body." This reinforces what the brand stands for.
• •Be Benefit-Oriented and Solution-Focused: Instead of just listing features, explain how the product benefits the customer (e.g., "nahan adem dan ringan" - cool and light, "bikin kelihatan jenjang" - makes you look taller). Address potential pain points (e.g., finding the right fit) and offer solutions (e.g., free consult, exchange policy).
• •Use Authentic & Relatable Language: Incorporate language and cultural nuances that resonate with the target Indonesian audience, as seen in their TikTok captions (e.g., "Kebayang kan se-stretchy apa"). Keep the language clear, concise, and genuine, avoiding overly formal or corporate jargon where a friendly tone is more appropriate.

Social Perception

Positive Customer Experience, Good Quality for Price, Fashionable & Trendy, Reliable Local Brand, Responsive & Customer-Centric, Body Positive & Inclusive

Copy Examples

• •Headline: Your Style. Your Confidence. Our Denim. Body: At SHENELIN, we believe every woman is unique and deserves jeans that celebrate her. Discover our latest collection – designed in Indonesia for your perfect fit and effortless slay. Feel confident, be you! #ShenelinStyle #ConfidenceInEveryStitch
• •Headline: Bye Bye, Bad Jean Days! Body: Tired of jeans that just don't get you? Our [Product Name, e.g., Alby Highwaist Seamless] jeans are here to change that! Crafted for comfort, designed for every body, and guaranteed to make you feel amazing. Plus, enjoy our 7-day "Love It or Exchange It" promise. #Shenelin #PerfectFitJeans #MadeInIndonesia
• •Headline: From Desk to Dinner, Effortlessly Chic. Body: Who says you can't have it all? Our versatile [Product Category, e.g., daily wear] collection is made for the modern Indonesian woman on the go. Style, comfort, and that extra boost of confidence, all in one. Shop now and empower your everyday! #ShenelinWoman #LocalBrand #EverydayElegance
• •Headline: Designed by Us, Inspired by You. Body: SHENELIN is more than just fashion; it's a community built on self-belief and celebrating individuality. Our petite-friendly designs and inclusive sizing mean you'll always find something that feels like it was made just for you. What makes you uniquely confident? Share with #ShenelinBeYou!
• •Headline: Feel the SHENELIN Difference: Quality You Can Trust, Style You'll Love. Body: Experience the perfect blend of premium Indonesian craftsmanship and modern design. Our jeans aren't just made; they're made to empower. Got questions about your size or style? Our friendly team is here to help you find your new favorite pair! #ShenelinQuality #AskShenelin #LocalPrideFashion