Tono de Marca

humorous, sassy, relatable, approachable, lighthearted

Valores de Marca

• •Humor and Joy
• •Female Empowerment
• •Quality and Customer Satisfaction
• •Relatability and Authenticity

Mejores Prácticas

• •Embrace Informal Language: Use contractions (you're, it's), colloquialisms, and a conversational style. Write like you're talking to a friend, not a corporation. This aligns with the 'real person talking to another real person' approach that resonates with audiences.
• •Lead with Humor and Relatability: Whether in a product description or a social media update, find the humorous or relatable angle first. The product's features are important, but the emotional, funny connection is what defines the brand.
• •Incorporate the 'Why': Weave the brand's values into the copy. Mentioning 'woman-owned' or 'small business' in posts and ads reinforces the brand's identity and builds a stronger community connection.
• •Engage and Interact with the Same Tone: When responding to comments, messages, and reviews, maintain the brand's sassy, friendly, and helpful voice. This consistency in interaction reinforces the brand personality and makes customers feel seen and appreciated.
• •Create a 'Voice' Guide: Develop a simple internal document that outlines the brand's tone. Include 'words we use' (e.g., shenanigans, sassy, hilarious) and 'words we avoid' (e.g., corporate, professional, formal). This ensures that anyone creating content for the brand can maintain a consistent voice.

Percepción Social

overwhelmingly positive; reliable source for unique, funny, and high-quality gifts; trustworthy and personable; strong and favorable reputation among its customer base.

Ejemplos de Copy

• •Warning: may spontaneously cancel plans. Our 'Antisocial' decal is for those who speak fluent sarcasm and prefer the company of their car. Tag a friend who needs this. #ShenanigansGraphics #CarDecals #AntisocialClub #FunnyStickers
• •Light this when you're feeling adventurous... or just suspicious. This hand-poured soy candle blends sandalwood and vanilla for a scent that's almost as inviting as that obviously-too-good-to-be-true DM. Perfect for setting the mood or just overthinking in a beautifully scented room. Burns for 40+ hours, which is longer than most modern dating situations.
• •Hey [Customer Name], it's been a while! The shenanigans haven't stopped, and we've cooked up some new stuff we think you'll love. From T-shirts that say what we're all thinking to candles that smell better than our life choices, there's something new to make you smile. Come see what's new and get 15% off your next order with code SEEYOUSOON.
• •For the queens of country and sass. This ultra-soft tee is perfect for concerts, bonfires, or just telling the world who's boss. Fast shipping from our woman-owned small business! Shop now and get your 'Parton' on.
• •Your search for the perfect funny gift ends here. We ship joy (and a little bit of sass) nationwide. #SmallBusiness #GiftIdeas #FunnyGifts #Shenanigans