Tono de Marca

Playful, Imaginative, Parent-Focused, Reassuring, Modern, Stylish, Community-Oriented, Enthusiastic, Positive, Helpful, Informative

Valores de Marca

• •Creativity and Imagination
• •Quality and Durability
• •Safety
• •Child Development
• •Family Connection and Shared Experiences
• •Practicality for Parents
• •Sustainability and Responsibility
• •Innovation

Mejores Prácticas

• •Create a Brand Voice Chart: Define what your voice is and is not, including examples.
• •Focus on 'Benefit to the Child, Reassurance to the Parent': Frame features around child enhancement and parent confidence.
• •Embrace User-Generated Content Language: Incorporate customer language for relatable tone.
• •Keep it Visually Congruent: Match the copy's tone to the visual style, reflecting energy and optimism.
• •Prioritize Clarity and Simplicity, Infused with Playfulness: Use accessible language with playful elements.

Percepción Social

Highly Positive Customer Reviews, Stronger and More Versatile than Competitors, Aesthetic Appeal, Encourages Imaginative Play, Responsive Customer Service, Price Point (seen as an investment), Trusted Brand, Community Engagement, Seen as an Investment

Ejemplos de Copy

• •Unlock Endless Adventures! 🚀 The Figgy play couch: Where imagination builds, and memories are made. Safe, durable, and parent-approved. What will your little one create today? #FiggyPlay #ImaginativePlay #MadeForKids
• •More than just a couch, the Figgy is a launchpad for creativity. Crafted with premium, kid-safe CertiPUR-US® certified foam and stylish, easy-clean fabrics, it’s designed for boundless play and peace of mind. From the tallest forts to the coziest reading nooks, Figgy grows with your child, supporting every adventure. Invest in play that lasts.
• •We're OBSESSED with this amazing Figgy fort from @[UserHandle]! 😍 Talk about #PlaytimeGoals! Thanks for sharing your incredible creation – it’s families like yours that inspire us every day. Keep those builds coming! #FiggyFamily #CreativeKids #OpenEndedPlay
• •Psst! ✨ Create the Playroom of Their Dreams (and Yours!).
• •In a world of screens and schedules, the power of simple, open-ended play is more important than ever. At Figgy, we believe that when kids are given the space to imagine, build, and explore on their own terms, they develop crucial skills and a lifelong love for creativity. Let's dive into why letting your child lead the way in playtime (with a little help from their Figgy!) can make all the difference...